The experts in creating brand-funded programming your audience chooses to watch

RED Engine TV

With the ever-increasing demand for brand-funded programming, Seven West Media expanded its RED Engine Division, which specialises in all IP related content, promos and integrated TVCs, to add long-form branded content to its offering with the introduction of RED Engine TV.

RED Engine TV is equipped with the expertise to create brand-funded programs that your audience will actively choose to watch and as a result its programs have been nominated for multiple industry awards. It has full production capabilities – from program conception through to broadcast. The team is led by some of the most experienced and talented TV producers in Australia.

Since its conception RED Engine has been internationally recognised with six Promax World and three Promax ANZ awards.

RED Engine TV has been nominated for three awards at the 2014 BE Awards for its work on 'Reserved for Friends' program for Jacobs Creek; in the categories of Best Brand-Commissioned Project, Best Brand Content Campaign and Best Integration or Brand Storytelling (non-fiction). RED TV program 'Singapore Sling' for Singapore Tourism Board was awarded National Finalist in the Australian Marketing Institute Awards in 2014.

Recent RED Engine TV programs

Tom, Rach and Rosso Go Cruising with Royal Caribbean Cruises Board

This is a road movie on water!

We join three friends, Tom, Rachael & Rosso as they undertake the trip of a lifetime. Tom has been asked to review a South Pacific cruise liner and is dragging his reluctant friends Tim ‘Rosso’ Ross & Rachael Finch along for the ride. Over a 5 day cruise our friends will have their cynical ideas of cruise ships sunk as they settle into a passage to the South Pacific and discover that getting there is half the fun. From 5 star cuisine to on-board activities like ice skating, surfing, designer shopping, and even some late night comedy our hero’s perspectives evolve through the program as they are totally transformed by the experience. Framed by an amazing backdrop of South Pacific islands this will be cruising, schmoozing and exploring new lands…

Discovery Road with Toyota Board

Toyota Discovery Road is a road trip of epic proportions!
This quintessential Aussie adventure sees Toyota employees unite as they put pedal to the metal in their Toyota vehicles, on a voyage of discovery, to experience the Nation’s most diverse roads and meet like-minded Aussies along the way.

Presented by adventurer Pete Wells this one hour journey explores Toyota’s historical ties to Australia, the connection to the Australian community, and how Toyota vehicles tackle the Australian terrain. The narrative backbone of the documentary is the rally itself - beginning and ending 18,000 kms later in Melbourne. We meet the Toyota staff behind the wheel, learn about the vehicles they are driving and the adventures they have along the way.

Tom & Ben's Singapore Sling with Singapore Tourism Board

RED Engine TV developed a unique and engaging brand-funded program concept for Singapore Tourism Board, customised to profile the range of opportunities available in Singapore for travellers, from a truly Australian perspective. ‘Tom and Ben’s Singapore Sling’ was hosted by well-known presenter and experienced traveller, Tom Williams, and his mate, TV chef Ben O’Donoghue. Tom and Ben’s natural friendship, knock-about manner, and high profiles made the pair an ideal choice. The banter between friends throughout brought the experience to life, as viewers could imagine themselves on holiday with a mate experiencing all that Singapore had to offer. Tom and Ben explored Singapore on a pit stop on their way back from a surf trip in the Maldives. They spent 36 hours on the island with no itinerary and no plans. The 60-minute episode went to air on the Seven Network in prime time during the Easter break.

Guide to a Classic Christmas

A Guide to a Classic Christmas features celebrity chef Curtis Stone in partnership with Karen Martini preparing a traditional European-style Christmas meal, set indoors on a beautifully decorated table featuring dishes including a delicious pork roast, salmon gravlax and Curtis’ mum’s mice pies, all using delicious Australian produce.

Guide to a Casual Christmas with COLES

Curtis Stone and his long-time friend, Ben O’Donoghue, are back together again filming in picturesque Byron Bay and showcasing A Guide to a Casual Christmas. Most of the cooking is done outside with the dishes reflecting a relaxed summer inspired menu including BBQ prawns, mango parfait and a quadruple smoked ham that’s finished on the BBQ!

Live Well with Reckitt Benkiser

Live Well is the TV you turn to for an honest and open discussion about health and wellbeing, inspiring people to a more positive outcome. Engaging, informative and entertaining, this 10 x one hour series champions and celebrates good health … helping people stay active, live better and reach their lifestyle goals.

Hosted by Sophie Faulkner, Elka Whalan and Chloe Maxwell, the series offers an accessible and down to earth discussion on a broad range of the latest health news and everyday issues. From simple, surprising things you can do for a healthier life to making the work day healthy and dealing with pain. Live Well also offers advice on prevention, treatments and solutions.

For Further Information

The experts in creating brand-funded programming your audience chooses to watch

RED Engine TV

Recent RED Engine TV programs

Tom, Rach and Rosso Go Cruising with Royal Caribbean Cruises Board

Discovery Road with Toyota Board

Tom & Ben's Singapore Sling with Singapore Tourism Board

Guide to a Classic Christmas

Guide to a Casual Christmas with COLES

Live Well with Reckitt Benkiser

For Further Information

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