Land Rover’s sponsorship with SAS Australia delivered effectiveness across all screens delivering real results across all objectives and metrics.


Reaching new audiences

Despite a strong level of current brand awareness, Land Rover reached a brand new audience.


Increase in brand recall

Strong brand and campaign messaging recall uplift across premium integrated assets.


Uplift in brand consideration

Consideration increased substantially, paired with a strong brand fit with SAS Australia.


Increased brand warmth

Strong uplift of Land Rover messaging for key brand attributes.

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