In this week’s Face to Face, we chat to Tim Hunter – Group Sales Manager. After enduring the world’s longest lockdown, Tim shares what he’ll be getting up to with his regained freedom and the sport events he’s most excited for. He also discusses how consumption of sport content is ever evolving and the new trends coming to market.
Q1. Tell us a bit about your journey so far working for Seven and starting your new role as Group Sales Manager in Melbourne:
Media was always an area that I found interesting and after graduating from university in 2015, I wasn’t entirely sure what my next step was going to be. I knew some people at Seven and heard that they were on the lookout for a new Sales Coordinator and was lucky enough to start my first ‘real job’! I spent around 2 and a half years as a Coordinator and then Sales Executive in the General Sales team which gave me a great understanding of the different team’s function within the Sales department.
For the last 3 and a half years I have been part of the Sport Sales team under the leadership of Tom Carroll and Josh Tanner. I get to work with a diverse portfolio of brands and agencies every day, helping them bring their marketing plans to life.
Q2. What does a typical day look like for you?
I think one of the great things about working in media is how there is no ‘typical’ day. Things are constantly moving and it’s rare that you’ll get two days that look the same. It certainly does challenge you; it requires strong organisational skills as well as the ability to work at pace, but it is definitely never boring!
Getting out and exercising as well as having a decent brekky before work is important because it sets me up to be able to deal with whatever the day throws at me!
Q3. Have you noticed any changes in viewing habits or the way people consume sports content?
Absolutely. There is no doubt that the way people consume their sport content has changed dramatically. While the ‘big event’ is still going to drive unparalleled reach and audiences, giving fans (and brands) different ways in is so important. Fans are no longer just watching sport, they are becoming so much more engaged and educated, and the role that media plays in this is paramount.
There is also a clear trend with people’s attention spans getting shorter and life getting busier. Having shorter form options is key to be able to cater to this and the evolution of standard highlight offerings to mini-matches have been a gamechanger.
Q4. What sport event are you most excited for in the coming year?
Working on Tokyo this year was an amazing experience. The numbers that the Games delivered across linear and BVOD was like nothing I had seen and the results for our partners were incredible. Getting the opportunity to work on a second Olympic Games, albeit a little bit colder, is something I am very excited about for 2022.
On a personal level, I’m a massive cricket fan and I can’t wait to be at the MCG on Boxing Day for the Ashes with 80,000+ cricket fans! After seeing the Dees break their Premiership drought I am also (senselessly) daring to dream that maybe the Saints can follow suit in 2022!
Q5. What’s the most creative ad campaign that you’ve seen this year and why?
I absolutely loved the Google ‘Helping you Help Them’ TVC that ran during the AFL. The AFL does a terrific job from an inclusion and diversity perspective and that creative encapsulated those themes perfectly. So sincere and genuine, an amazing 60 second piece!
Q6. Finally, what are you most looking forward to doing now that you’re out of lockdown?
I can’t wait to attend live sport which is something we have been starved of for so long. There aren’t many better things in life than the roar of MCG on Boxing Day or that feeling of Round 1 after being starved of AFL footy for all of summer. The nagging lockdowns have not been kind to my golf game either so I’m looking forward to getting a bit of continuity and driving down the handicap!