Having worked in both the Sydney and Adelaide markets, with experience spanning across a range of networks, mediums and campaign budgets, Senior Sales Executive, Lisa Norling, shares her career so far in the media industry.

Q1. Tell us about your career so far in the industry?

I started off in 2017 as a Sales Executive for the SBS Adelaide team. In this role I was able to work across TV (metro and regional), digital and in-language radio; really rounding out my experience across different mediums.

I was nominated for Media i SA Sales Team of the Year, and I received a few nominations for SA Digital Salesperson of the Year, which was fantastic! I moved over to the SBS Sydney team as a Senior Sales Executive in 2020, where I worked on IPG Mediabrands.

I joined Seven in February 2021. Having experience in working across different networks, mediums and markets, I’ve had the opportunity to work across a lot of different brands and campaigns – big and small – which has really honed my sales skills.  

Q2. What excites you most about working at Seven?

It’s exciting to see how a big network does things – I’m loving the team and there’s always something new to learn.

Q3. What does a typical working day look like in your role?

I work quite closely with agency stakeholders to help manage campaigns, find solutions, and build relationships. Most of this occurs over phone and email, but I do love trying to get out and see people in person.

Q4. Having come from Adelaide and now working in Sydney, are there any nuances you have noticed between the markets?

Life in Sydney is more fast paced, for sure! There are bigger budgets, more resources, and more opportunities here, so it’s an exciting place to work in media. However, there are perks to being in a smaller market, like Adelaide. It’s much easier to make your mark and be more involved in decision-making. It’s easier to forge deep relationships with agencies and clients with smaller teams and inherently, less staff turnover.

Q5. What do you get up to in your spare time?

I spend my spare time curating my ever-expanding wardrobe (AKA online shopping), I love a good Barry’s Bootcamp fitness class; and like every other person in media, I love unwinding with a cold bevvie!


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