Introducing ‘Face to Face’, a new regular feature for Inside Seven. Get to know the people at Seven, what makes them tick and their opinions on current trending topics in the industry.

First up is Joseph Cilia, a brand and client strategist in the 7RED team.

Q1. Tell us a bit about yourself and how you got to where you are now.

I’ve spent the last 8 years in the media industry, with the last 4 at the Seven Network.   

Today I enjoy working as a client strategist collaborating with teams and clients around the country, and brand strategist on Seven’s suite of programs (Big Brother & SAS Australia to name a few).

Focus and hard work are two parts of the formula that has helped me get to where I am. Great mentors, asking questions, not being afraid to give it a go, and having fun have been equally important too.

Outside of the world of media, you might catch me writing mystery fiction, running up the Sydney Centrepoint, or challenging my twin to another competition (that I’ll win no doubt).

Q2. It’s been almost a year since Covid 19 first changed the world as we knew. What have been your biggest learnings over the last 12 months?

1 / Our speed to adapt is quicker than the speed the world can change. It’s amazing how in a short 12 months we’ve pivoted most of our past routines into new ones… that just make more sense.

2 / All the best personal and work outcomes I’ve enjoyed in 2020 came from accepting change and moving forward.

3 / We all have time for a check in with our mates and family. We really aren’t too busy to listen to how those closest to us are going.

Q3. 2020 was the year of self-development. Was there a book/podcast/course that inspired you that you can recommend to others? 

Always Add Lemon by Danielle Alvarez. 

Q4. What’s been your favourite project to work on recently and why?

I don’t have to think twice about this one – Big Brother 2020 and 2021. I am unashamedly Big Brother’s biggest fan since 2001, so working on the all-new format was something I couldn’t wait to my teeth into. 

I enjoyed working through brand and client strategy bringing to market a 20-year-old format, reimagined for today’s audience (and yes, the irony of focusing so heavily on a program where housemates are locked in a house, within a year that we too were also stuck at home doesn’t evade me).

Q5. Which brand do you think is winning when it comes to their advertising?

Westpac’s newest campaign. Real, relatable, powerful.

Q6. What series had you hooked this year and why?

Schitt’s Creek – the light-hearted escape from reality (tip: don’t give up during Season 1, and then you’ll binge Seasons 2-6)

Q7. Lastly, a silly one! Last meal on earth, what would you pick?

A burger, any burger – with just the right amount of sauce, and all the salads on the side.


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