In this week’s Face to Face, Sales Executive Chris Pearce tells us about his break into the world of Sports sales, challenges within the industry and his ideal fantasy dinner party guests.
Q1. How did you break into Sports advertising?
When I started at Seven it’s fair to say live Sport was certainly a product that greatly interested me. Being an AFL fan, I remember seeing my first client in the broadcast and thought it was amazing that even on a local level we could integrate our clients into something as powerful as the AFL. Subsequently, being able to become involved in other live, premium sporting broadcasts like cricket and now the Olympics is something pretty special.
Q2. What are you and your team in Perth working on right now?
Tokyo Olympics is at the forefront of all our dealings currently. This represents an exciting challenge on many fronts – the largest sporting event in the world and only once every 4 years.
A part from my day to day servicing of all my clients and agencies I am also responsible for all things Sport in the Perth market. This extends across all local assets. In the sporting category whilst most of our offerings lie in the broadcast / digital space, working closely with print allows me to not only learn about print assets but also provide additional revenue streams for sport in the business.
Sport is a huge driver in the premium space for the team. AFL, cricket and now Olympics provides us the opportunity to drive share and volume.
We have a strong story to tell in this market so from day to day it’s about making sure we are out in front of our agencies and clients talking about the power of our reach through TV, Digital and Print.
Together with our platforms and sporting opportunities, it puts us in a unique and advantageous position. We reach over 91% of West Australians which gives us the ability to truly engage with Western Australia.
Currently the team is in numerous conversations in market over all our assets in all things Olympics and there are exciting times ahead.
Q3. Are there any challenges you’re seeing in the sports industry?
Sports rights in general is an interesting space. There are so many ways consumers can access sport these days. Having the sole rights to the Olympics including digital is an exciting opportunity and hopefully paves the way in the streaming space for us with other sport down the track.
Q4. What’s the most creative campaign that you’ve seen this year and why?
I really love the Bruce creative for Macca’s in the footy .., its clever, simple and funny and features the great man!
Q5. Who would be your ideal fantasy dinner party guests?
Might seem weird coming from a West Aussie AFL man but I love Matty Johns and his shows/podcasts… very funny man. Dave Chappelle for humour again and Steve Waugh to level things up a little.
Q6. How do you switch off from work?
Go in to a closed sound proof office and crank Metallica..
No, I love running, clears the head for me.. I try and get out as often as I can
Q7. Lastly, gym or gin?
My work mates will sledge if I say gym… so gin.