In this months’ Face to Face, we sit down with Partnerships Executive, Amie Albergo from Melbourne. Amie talks us through the exciting projects she’s working on and how her team are prepped and ready in the ever-changing media landscape.
Q1. Congratulations on your recent appointment as Partnership Executive! Could you give us a quick summary of what this new position entails…?
My position as a Partnership Executive is to work closely with a specific program/s. I get to work with all markets and clients on opportunities that will execute a successful partnership connecting their brand and our program seamlessly in line with their business objectives. Currently, SAS Australia and Dancing With The Stars: All Stars have been my recent focus. They’re just about to launch and I’m very much looking forward to watching them!
Q2. Tell us about your career journey so far and what’s your goal?
I have worked at Seven Network for six years now. I was initially hired as a Sales Coordinator and very quickly realised I wanted to step up, so I aimed for that. When I achieved the promotion to Sales Executive, I was fortunate enough to work across a very wide variety of Melbourne agencies and clients. Now, in a 7RED Partnership Executive role, it’s keeping my cup full especially with being new to the 7RED team. I’d like to learn much more and my goal is to gain as much experience and knowledge from the incredible people I work with and to grow. I love the media industry; it’s constantly advancing with the times and encouraging us all to adapt!
Q3. As the media landscape constantly shifts and evolves, what do you think is the biggest challenge that the partnerships team must start preparing for?
As the media landscape shifts, we see clients moving their budgets across different platforms of advertising. This isn’t always permanent and can be to trial something new for them. I think it’s important that partnerships remain a big focus for brands as there is a proven cut-through and they hit mass audience on scale. With that movement, it does become challenging, however given the strength of a partnership the team welcome this and can adapt and compliment client’s objectives. We are constantly working on innovative and creative ways to partner with our clients.
Q4. What do you get up to in your spare time?
I have recently moved close to the coast and have since taken up surfing which is a newly found hobby. Let’s hope I keep it up during the freezing winter months!
Q5. Finally, favourite coffee shop in Melbourne?
I’m not the biggest coffee drinker, but I do enjoy a caramel latte from Vacation Coffee on Exhibition Street.