• 7Interactive was a core element of TikTok’s ‘You Have To See It’ brand campaign which featured the well-known Mystery Apartment Girl TVC.
• TikTok’s campaign prompted 7plus viewers with a question based on something that happened within the TVC.
• 7Interactive offered viewers the opportunity to engage with the TikTok brand by selecting the right answer using their remote control adding further intrigue to the campaign.
• To build on consumer consideration for the Land Rover defender, the 7ACT technology brought it to life.
• Running as part SAS programming, 7ACT linked to the Land Rover website offering viewers the chance to design/build their own Defender virtually.
• Wisr leveraged the 7ACT technology within their Tokyo Olympics campaign to encourage consumers to access their loan calculator.
• As a result, over 500 consumers complete the action and were provided with a personalised loan rate via the QR connectivity direct to the Wisr digital assets.