• 1.77 million reached on 7plus
• 7plus up 165% in BVOD on Gold Coast 2018
• Seven Network delivers 49.6% average weekly share
The Birmingham 2022 Commonwealth Games has gripped audiences and reached more than 9.9 million Australians on Seven linear broadcast TV and more than 1.77 million on 7plus so far.
On 7plus, Birmingham 2022 is up 165% in BVOD versus the 2018 Gold Coast Commonwealth Games and up 86% live streaming.
In its first week, Birmingham 2022 has streamed 294 million minutes – 81% more Commonwealth Games minutes than the whole of Gold Coast 2018.
In the past seven days, 7plus has a commanding 62.5% commercial broadcast share in live streaming and a 50.8% commercial share in BVOD, and is up 113% week-on-week in BVOD and 184% in live streaming.
The Games night session has averaged 968,000 total viewers so far, including 26,000 on BVOD, and is #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
Since Friday 29 July, Seven has been the #1 network nationally and across the capital cities in total people with a 49.6% commercial share nationally, #1 in 25 to 54s (45.5%) and #1 in 16 to 39s (47.9%). Seven is up 38% week-on-week in total people, 46% in 25 to 54s and 54% in 16 to 39s.
The Commonwealth Games is particularly popular with younger viewers on 7plus, with Virtual Australia (VOZ) data recording 19% of people 18 to 39 watched the sporting action exclusively on 7plus, delivering an incremental audience reach on broadcast of 23% over the first five days.
Seven Network is #1 nationally so far in the OzTAM 2022 survey year, #1 in the capital cities and #1 nationally in 16 to 39s.
Seven West Media Chief Digital Officer, Gereurd Roberts, said: “After a phenomenal start to 2022, 7plus is soaring to new heights, with the Commonwealth Games surpassing our expectations and smashing streaming records.
“Streaming on 7plus is up a remarkable 165% on the 2018 Commonwealth Games, which, of course, were hosted in the Gold Coast and in an Australian time zone.
“In the past seven days, more than 294 million minutes have been streamed across 7plus’ 30 dedicated exclusive and free, live and replay Commonwealth Games channels, with 7plus #1 in BVOD with a 62.5% commercial share in live streaming,” .Gereurd Roberts, Chief Digital Officer, Seven West Media
“7plus’ coverage of our all-star Australian team is reaching new and existing viewers in new ways on different screens, with 7plus’ best-in-class viewing experience delivering incredible total video results for our commercial partners.”
Seven West Media Chief Revenue Officer, Kurt Burnette, said: “Our exclusive, live and free coverage of the Birmingham 2022 Commonwealth Games on Seven, 7plus, 7New.com.au and The West has delivered incredible and magical moments and hours of engaging entertainment for millions of Australians with Total TV showing the games dominated viewing every day and night. It is also driving further leadership for Sunrise and 7NEWS nationally. For brands, it has delivered unique opportunities for our partners to align their brand alongside inspirational and uplifting moments that have gripped more than 10 million viewers nationally across TV and BVOD.
“Our innovative and comprehensive coverage has delivered huge national total television shares every day it’s aired and has increased Seven’s winning lead in total people and 16 to 39s in 2022.Kurt Burnette, Chief Revenue Officer, Seven West Media
“We can’t wait to bring viewers more unmissable action. Seven’s winning momentum is set to continue when Australia’s favourite cooking show, MKR, returns with Nigella Lawson and Manu Feildel for an exciting new season starting 7.00pm this Sunday on Channel 7 and 7plus,” he said.
Source: OzTAM (Metro Broadcast, BVOD National), RegionalTAM (Comb. Agg. Markets). Total Audience: Broadcast + BVOD. National: Metro + Regional. Commercial FTA Shares for Total Audience/Broadcast/BVOD full day, 0200-2600 (BVOD Shares based on device minutes). Sessions and Live Events on Broadcast and 7Plus Linear channels (Seven/7mate/7two): Seven + Comm Games content on Multi Channel combined due to similar telecast times on both channels (Broadcast Seven + multi, BVOD Seven + multi live streaming of session). Reach: Network National Reach estimate based on 1 minute of broadcast, Preliminary Overnight 04/08/22.