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Better Journalism

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The West Australian is the country’s fastest growing cross-platform news masthead. Our growth across our digital assets is unrivalled. We now boast 4.14 million readers a month. That’s a rise of 26 per cent in the past year, with the fastest growing demographic people aged 14-29. On any given day we can be up to 12 times bigger than our nearest local competitor – the Nine-owned WA Today. Across the month, we reach a staggering 94% of all West Australians through our platforms – which now includes PerthNow free suburban newspapers. Nobody comes close to that. And we’re just getting started.

By turbo-charging our online video and audio assets we’re finding new loyal customers willing to pay for great journalism. From serialised true-crime documentaries to ground breaking podcasts, like CLAREMONT: THE TRIAL – which has been listened to more than 7 million times.

We are leading the way with a live daily breakfast radio show, which has become the most downloaded WA-made daily news podcast. And now Ben Harvey’s UP LATE is the jewel in our digital crown. It’s no-holds barred and irreverent. Shrewd and absolutely addictive. We have also teamed up with the world’s biggest finance news network, CNBC, to offer more business content than ever before.

In WA, there is no doubt, Seven West Media dominates.

Reach out to your Seven by phone or send us a message here

Better Connections

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We’re working hard to lead the way in the TV industry by adopting new technologies, enhancing viewer experiences and increasing the contextual ad environments on BVOD for our partners.

Building brand stories with interactive and shoppable formats

We have recently launched 7Interactive, a solution that enables a two-way conversation between the viewer and the brand allowing viewers to take control of their ad experience. Your brand will be able to engage our audiences for longer by hosting polls within the ad unit, create mini catalogues or provide how-to content directly within your ad giving your brand more real-estate and more time with our audience.

We also introduced our shoppable ad unit 7ACT after identifying an opportunity to use the biggest shopping window in the house to drive inspiration and leverage the second screen to drive purchase.

We’ve seen significant uptake of 7ACT, with over 15 clients leveraging the dynamic technology of 7ACT to drive action, close the loop or deliver dynamic creative by tapping into their APIs. No matter the outcome, we make 7ACT easy to execute by taking care of all the production.

New in ’22 – Introducing 7Shop and 7Rewards

7Shop is the first service of its kind in Australia and allows consumers to instantly buy on-screen products they see while streaming their favourite TV programs on 7plus.  

Using AI technology and content recognition software from Seven’s 7CAP contextual ad placement product to identify and tag products in Seven’s most popular programs, 7Shop will let people buy what they see on screen, not just in the supporting commercial content. 

7Shop blends content and commerce in one place to create an easy way for consumers to shop for the products they see on screen, be it an Apple iPad featured in The Voice, a dress worn on Home and Away, a car driven in Farmer Wants A Wife or a power drill on Better Homes and Gardens.  

Seven has partnered with The Entertainment Group, a leader in technology-enabled direct-to-member loyalty platforms and famous for its much-loved Entertainment Book, to bring a new rewards program to viewers. 7Rewards is purpose-built to facilitate new brand opportunities and stronger engagement and advocacy with Seven’s audiences by creating an even more rewarding experience within 7plus via personalised offers that can be redeemed on the spot or saved and used later. 
 

Leveraging data and insights from 7REDiQ, 7Rewards will create unique and customised ad experiences that connect brands more closely with Seven’s audience and allow marketers to track the end-to-end customer journey and attribution as it happens.  

Reach out to your Seven by phone or send us a message here

Better Intelligence

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We’re keen to understand more about our viewers and ensuring we serve ads that are relevant to them. Seven are offering meaningful data solutions to brands that generate successful campaign results, reduce waste and benefit our audience.

Reaching addressable audiences at scale

Last year we launched our data intelligence platform, 7REDiQ, starting with 3.8m users. Since then, our mix of powerful tentpole shows and unmissable sporting events have propelled us to an incredible 10 million registered and addressable 7plus users.

Insights from 7REDiQ mean we now have addressable access to more streamers of SBS On Demand and ABC iView than any other broadcaster – meaning entry to a higher proportion of addressable audiences including hard to reach consumers.

7plus has always been strong in reaching core demos but with its recent growth, we have now identified over 50% of all P25-54 Australians. We can deliver more scale, guaranteeing higher match rates between your first party data and 7plus users. Working with Adobe and technology connectivity provider, LiveRamp, Seven can help brands match their audiences within a privacy compliant manner.

Unlike others, we are focused on daily active users, and not just total user base. This is the new metric, the meaningful metric that talks to the real scale of audience available to you. As addressability grows, so does the need for transparency which is a core value of 7REDiQ. 7REDiQ has the means to help you plan and buy your audience as well as measuring the impact of that connection on business outcomes, sales uplift and website traffic.

Broadening our knowledge of 7plus viewers

We’re expanding our relationships with third party data providers. The newest addition to our extensive portfolio is Equifax, which will allow us to improve our ability to understand the financial behaviours of over 14m Australians. Plus, we are also teaming up with Car Expert, Australia’s fastest growing auto review site giving us more scale across auto intenders.  .  

We’re also offering an ‘insights as a service’ model, which puts our data at your fingertips. The self-serve model allows brands to onboard their own customer segments and enrich customer profiles and preferences using all the data points in 7REDiQ, matched back to a shared Customer ID. We are already trialling with two clients and are excited to share the results.   

Reach out to your Seven by phone or send us a message here

Better Results

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We want to showcase examples of how we’ve worked with partners this year to integrate their messaging into our content and achieved incredible results that we’ve delivered together.

7RED, Seven’s insight-led, end-to-end marketing solution has an audience-first approach when building sponsorships and brand alignments to our platforms.

Starting with a clear understanding of the business objective and brand positioning, we use our Customer Data Platform, 7REDiQ, to find unique audience insights. Then, we identify the right environments for your brands to be associated with. That creates better connections, with the right audience, to deliver better results.

We do this by working closely with our agency and client partners because we know that we are better together.

Jaguar Land Rover and SAS Australia

One of our most seamless integrations has been with Jaguar Land Rover and SAS Australia. We had a fantastic first year partnering up and they’ve returned this year, utilising product placement, EAVE short breaks, digital innovations and more. 

This partnership is a fantastic example of the right brand in the right context, reaching the right audience. After record sales results in its first year, for 2021 we enhanced the sponsorship through using our 7ACT QR code technology to push direct to the Land Rover site to enable potential customers to build their own custom LAND ROVER SAS Defender.  

Read more.

KFC and Big Brother

In 2021, the KFC & Big Brother sponsorship went from strength to strength across metro, regional and digital. It was a fantastic combination of perfect integration – feeding hungry housemates, placement in our highly coveted EAVE short breaks, social extensions, program play ons and a consumer promotion which collected more than 175,000 entries.

In the first week, brand awareness of the sponsorship grew by 20 points and there was a 22.6% traffic increase on KFC.com.au across the duration of the show.

Read more.

This year we accelerated our focus and capability in effectiveness through a significant partnership with Adgile. In flight, informed via Adgile data, we placed TVC’s last in break adjacent to a 10 second billboard delivering a 19% increase in response to site.  

Reach out to your Seven by phone or send us a message here

Better Trading

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Australian advertisers and marketers are set to experience faster, more effective and easier buying on Seven, following the network’s largest ever technology transformation project.

We’re undertaking a multi-million-dollar investment to transform and enhance our media trading platform, including an Australian-first collaboration with Salesforce, the global leader in CRM and order management technology.

Brighter outlooks

As we edge closer to normality, Australian’s are beginning to plan their next holiday destination, days out and experiences. Consumer confidence is returning, spending is on the up with more growth expected in the stock market. 

To ensure our viewers have a positive start to 2022, we’ve lined up an exciting slate of content that will bring communities together who are desperately seeking connection and positivity. Seven want to inspire the nation to do the things they missed out on and encourage them to live out their passions. 

This creates a unique opportunity for brands to “Kick Start 2022” by advertising during these shared viewing moments on Seven. Kick Start is a chance for brands to make 2022 a pivotal turning point, leverage the network noise and harness the momentum Seven has gained. 

The packages span across Metro, Regional & Digital, will deliver agencies and clients certainty and flexibility as well as unmatchable reach and the dominant share of voice to further drive sales. 

Trade and execute with ease

As part of their involvement in Kick Start, brands will receive an allocation to Code7.  Code7 offers guaranteed delivery, easier and quicker transactions as well as freeing up time for agencies and our teams to focus on strategic initiatives. Next year, Code7 will extend beyond broadcast into 7plus with the evolution of converged television buying across broadcast and digital platforms.  

We’re investing more than ever before into new technology and partnering with global technology powerhouses to make it easier for buyers and clients to execute with ease. Through Code7+, we’ll have the ability to forecast performance, highlight optimisation opportunities and post analyse with direct access given to our customers to track orders and performance – making the process even more transparent and accountable.  

We’re quick off the mark when it comes to convergence, using VOZ data to identify opportunities to optimise client campaigns with Tokyo 2020 becoming an industry first. 

Seven is evolving, on both publisher and customer side. We want to work together to create the future of television. We’re reshaping how we work together to get better results. 

Reach out to your Seven by phone or send us a message here

Follow the 7RED Thread…

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Have you ever had that moment where you’re running late and can’t find your keys or phone? You’re not alone! Mr Zip’s famous song about this very matter reached 6m views so it must happen to the best of us! (YouTube it if you don’t know).

Almost 1 in 3 of us say losing these items is the most annoying aspect of their day*. And to brighten up yours, we’ve sent you a Chipolo so you’re never without them again.

Your mobile phone and keys are the perfect partners. Just like you and 7RED.

7RED is the thread that connects brands to the moments that move us.

Find out more about 7RED

Download the Chipolo app now to install your gift

*Source – OpenMic Survey Feb 2021

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