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7plus

Star athletes set to shine on 7plus

By 7plus, 7SPORT, SPORT

Seven strikes three-year partnership with Athletics Australia

The Seven Network’s coverage of Australian athletics is ready to step up another gear, as Athletics Australia and Seven announce a three-year streaming deal, commencing with the Australian Track and Field Championships this month, live, free and in HD* on 7plus.

Athletics is one of Australia’s most loved sports, with Australian track and field athletes featuring in six of the top 10 events on Seven during the Tokyo 2020 Olympic Games last year.

Australians will not miss any of the action at a national level, with Seven broadcasting the next three editions of the Australian Track and Field Championships.

Director and Head of Network Sport, said: “We are very happy to extend our sports offering to include Australian athletics throughout the next three seasons on Seven, Your Home of Sport.

During the Tokyo Olympics, we saw just how much Australians love getting behind our track and field athletes, and we cannot wait to deliver the excitement, the passion and the pure elation of our Aussie athletes, straight into living rooms across the country. All the action is just one click away on your smart TV, mobile, tablet or computer.

Lewis Martin, Seven Melbourne Managing

Seven’s broadcast of the Australian Track and Field Championships will begin with the first session of the Championships at 2.00pm AEDT on 26 March, live, free and in HD* on 7plus.

*Data charges may apply

Australian Track and Field Championships

Day One – Saturday, 26 March
2.00pm: Melbourne, Sydney
1.30pm: Adelaide
1.00pm: Brisbane
11.00am: Perth

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Super Bowl soars on Seven and 7plus

By 7plus, 7SPORT, SPORT

Live streaming up 45% on 2021
Biggest TV audience since 2016

The Seven Network’s live and free coverage of Super Bowl LVI was a hit with fans, reaching 1.87 million people nationally on Monday and recording its biggest television audience since 2016.

7plus’ live stream of America’s biggest sporting event smashed the previous audience record set in 2021, up 45% year-on-year with 11.04 million minutes streamed.

Seven’s full coverage of the Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals recorded an average total audience of 583,000 nationally, including 49,000 viewers on 7plus.

The total audience is up 33% on the 2021 Super Bowl and is the second biggest Australian Super Bowl audience ever.

Broadcast viewing peaked at 977,000 on Channel 7 during the halftime show, headlined by Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige and 50 Cent. The Super Bowl streamed more live minutes than any other program yesterday with 7plus recording a 58% commercial share in live streaming on Monday.

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We’re even better together in 2022

By 7NEWS, 7plus, 7RACING, 7SPORT, Kickstart 2022, Olympics, SEVEN, Seven West Media, SPORT

Plan your 2022

Seven West Media’s successful acquisition of Prime Media Group means we are the country’s leading commercial premium broadcast, video and news network. We’re even better together;

•  Reaching more than 90% of the Australia’s population each month
•  Offering ease of trading through a single platform to seamlessly access metro and regional audiences 


The addition of Prime strengthens our #1 position;

•  #1 TV network in Australia (Seven)
•  #1 TV network in regional Australia (Prime)
•  #1 commercial BVOD service (7plus)

We’re even Better Together in 2022

•  Better Content – Content is at the heart of everything we do. Australia’s best premium content, blockbuster shows and trusted brands are all right here at Seven.
•  Better Engagement –
Where attention is currency, engagement is power. We work with you to develop brave and engaging ideas that connect with audiences and influence action.
•  Better Results
– Your objectives are ours too. We are committed to delivering on shared outcomes and we value your partnership. With this approach, together, we drive better results.

Plan your 2022 with Seven by contacting us today.

Coming in 2022

7plus unveils sizzling summer line-up

By 7plus

#1 BVOD service in 2021

Big Brother VIP soars on 7plus: Up 59% in 25 to 54s

The Seven Network has unveiled a bumper line-up of exclusive, hit content coming to 7plus this summer.

7plus’ sizzling summer schedule includes gripping drama series, exciting entertainment shows and must-watch reality programs, including Big Brother Canada, Party of Five, Damages, Hawthorne, Bad Teacher, Timeless, Battle Creek, Rescue Me, Hell on Wheels and Human Target.

7plus will also present a series of “Collections” to reach different audiences, including Christmas Movies, Red Hot Reality, Family Favourites, Aussie Classics, Bingeworthy Boxsets, Summer Moves and Premium Dramas.

So far this year, 7plus leads with a 46% commercial free-to-air BVOD share (up 6 points year-on-year), ahead of 9Now on 40% and 10play on 14%.

In 2021, 7plus has streamed more than 14.1 billion minutes of content, 15% more than its nearest commercial television competitor and 237% more than the third-placed commercial network.

Over the past week, 7plus delivered huge live and on-demand audiences for Big Brother VIP, with the series’ launch episode up 59% in 25 to 54s and 45% in total people, to deliver a total national audience of 815,000.

7plus has had a remarkable year after delivering the best content and biggest audiences in 2021. Our compelling summer line-up has something for everyone and promises to further cement 7plus as Australia’s #1 commercial free-to-air broadcast streaming service.

7plus is primed to dominate in 2022 with a powerful content line-up that includes the biggest entertainment brands on TV and two of the biggest sporting events in the world – the Olympic Winter Games Beijing and the XXII Commonwealth Games.

Along with our incredible new programming, 7plus boasts an extensive library of exclusive and classic content that connects with younger audiences. 7plus also leads the BVOD market in user experience with our market-leading innovations producing an unbeatable viewing environment.

Gereurd Roberts, Seven West Media Chief Digital Officer

So far in 2021, 7plus has increased its live streaming viewership year-on-year by a massive 166% and its total viewership by 54%. The success of the Olympic Games Tokyo 2020, The Voice, Big Brother, Farmer Wants A Wife, Home and Away and other key content has also helped 7plus dominate the key advertiser demographics so far this year to command a 46% share in people 25 to 54. 7plus has an even stronger lead in live streaming, with a 55.6% commercial share in total people and 55% in 25 to 54s. 

2021 Free-to-air commercial broadcast streaming shares (%):

7plus gets personal

By 7plus, Kickstart 2022, SEVEN

The #1 commercial BVOD platform unveils a massive 2022

The Seven Network has today revealed the market-leading innovations and exclusive content coming to 7plus across the rest of 2021 and into 2022.

Joining the home of some of Australia’s biggest television shows including The Voice, Big Brother, SAS Australia and Farmer Wants A Wife are exclusive international versions of Seven’s mega-sized tentpoles: Big Brother Canada, The Voice US, SAS UK: Who Dares Wins and Celebrity SAS UK: Who Dares Wins.

Australia’s #1 commercial free-to-air BVOD platform will again deliver the world’s biggest sporting events, with the Olympic Winter Games Beijing and the XXII Commonwealth Games available live and free in 2022.

Joining the line-up is iconic medical drama ER, as well as Super Fun Night, Lost Girl, Damages, Party of Five, Rescue Me and The Guardian before Cashmere Mafia, Unforgettable, Rookie Blue, Bitten, Hell On Wheels, Ice and X Company.

To help users save time browsing and spend more time enjoying the extensive library of content on 7plus, new virtual channels will arrive on the platform in 2022, letting viewers better connect with their next favourite show. Seven is the first broadcaster in the Asia-Pacific region to adopt this new technology, which enables 7plus to dynamically mine Seven’s cloud-based program catalogue to generate virtual, live-streaming pop-up channels.

Next year will also bring an improved, unified experience across all viewing platforms, ensuring 7plus remains the best-in-class offering for viewers. This includes additional improvements to video quality, audio quality, live pause, start over and recap/credit skip, as well as a more personalised experience powered by tailored, dynamic layouts and content selections.

With the BVOD market showing strong growth again this year, 7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of the Olympic Games Tokyo 2020, SAS Australia, The Voice, Farmer Wants A Wife, Big Brother, Home and Away and a deep library of classic content.

So far in 2021, 7plus leads with a 47% commercial free-to-air BVOD share, ahead of 9Now on 39.5% and 10play on 13.5%.

This year has also seen remarkable growth in the number of registered 7plus users, which have surged from 5.1 million in January to almost 10 million today.

7plus has had a phenomenal 2021, clearly establishing itself as best-in-class in the BVOD world after the stellar success of the Olympic Games Tokyo 2020. We’re determined to keep that momentum going, with another quantum leap in user experience, plus a great array of new and exclusive content.

Expect premium design within a completely personalised content and viewing experience. 7plus will no longer deliver one interface for all users, but a uniquely tailored experience for the individual, delivering the right content to the right viewer at the right time, based on profile, viewing history, time of day and other key data points.

This is all built to drive deeper engagement, continue our growth in daily, returning users, and take our vast library of premium content to the next level. We’re thrilled to continue pushing the boundaries and leading the market in BVOD capability.

Gereurd Roberts, Seven West Media Chief Digital Officer

In 2022, we are laser-focused on providing the best experience for our audiences and advertisers, delivering their favourite programs in the most discoverable and impactful way.

That, combined with our audience intelligence platform 7REDiQ, provides a powerful opportunity to bring brands closer to their audience than ever before.

Nicole Bence, Seven West Media Network Digital Sales Director

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7plus hits new heights in 2021

By 7plus

Tokyo 2020 and The Voice help drive 58% increase

Registered users up more than 47% to 9.4 million

The Seven Network’s market-leading 7plus broadcast streaming platform has recorded strong growth in 2021, expanding its audience and extending its market share leadership.

So far this year, 7plus has streamed more than 12 billion minutes of content, 21% more than its nearest commercial competitor.

It has increased its live streaming viewership year-on-year by a massive 186% and its total viewership by 58%.

The success of the Olympic Games Tokyo 2020, The Voice, Home and Away and other key content has given 7plus a 47.3% year-to-date commercial free to air BVOD share, up 5.7 share points on the same period in 2020 and more than eight share points above its nearest competitor.

Since July, 7plus has had a 60% share, more than Nine Network and Network 10 combined.

7plus also dominates the key advertiser demographics so far this year, commanding a 47% share in people 25 to 54. 

7plus commands an even stronger lead in live streaming, with a 59% commercial share for total people. 

With more than 40 Olympics channels, 7plus set new Australian streaming records during Tokyo 2020 and added more than 2.8 million new registered users, lifting its total number of registered users 44% to more than 9.2 million. Since then, it has increased to 9.4 million, up 47% in total since before Tokyo 2020.

Australians watched more than 4.74 billion minutes of Tokyo 2020 content on 7plus, making it the biggest digital event in Australian history. 7play’s comprehensive coverage of The Paralympic Games Tokyo 2020 also attracted huge audiences, with the Paralympics Opening Ceremony alone doubling the total minutes streamed for the whole of Rio 2016.

The Voice was #1 in live streaming each night it aired with an average of 75,000 viewers, up 151% on the 2020 live streaming average. An average of 181,000 viewers watched the world’s biggest singing competition on-demand, up 48% on the 2020 season.

The #1 television show of 2021 attracted an average of 257,000 viewers per episode through on-demand and live streaming on 7plus, up 65% on The Voice’s 2020 BVOD season average. Viewing on 7plus alone added 14% to the average total audience and 22% in 25 to 54s.

The remarkable growth of 7plus in 2021 has been driven by Seven’s content-led growth strategy which continues to deliver compelling content that connects with younger audiences.

After shattering Australian streaming records with our Tokyo 2020 coverage, 7plus has continued the momentum, with The Voice dominating live and on-demand streaming every night it aired. Home and Away has also delivered audience highs in the last month as it continues to connect with viewers on television and online. 

With the unmissable SAS Australia and Big Brother VIP, 7plus will continue its powerhouse position as the #1 free-to-air broadcast streaming service in Australia. Along with our incredible new content, 7plus boasts an extensive library of exclusive and classic content and we continually innovate to enhance the viewing experience.

Gereurd Roberts, Seven West Media Chief Digital Officer

7plus in 2021:

  • #1 commercial free-to-air BVOD platform, with a 47.3% share of total commercial free-to-air BVOD viewership
  • #1 in live streaming viewership, with a 59% share
  • 58% growth in total viewership year-on-year
  • 186% growth in live viewership year-on-year
  • Registered users up 47% to 9.4 million since before Tokyo 2020

Seven’s favourite ad of Tokyo 2020 revealed

By 7plus, Olympics, SEVEN

Australian Avocados’ “Our Green Gold” crowned winner

The winner of the Seven Network’s $1 million contest to crown the best ad shown during the Olympics Games Tokyo 2020 has been announced.

Australian Avocados’ “Our Green Gold” campaign won gold with the public, who voted it as their favourite ad shown during Seven’s live, free and exclusive coverage of the world’s biggest sporting event of the decade.

Australian Avocados has won free placement in Seven’s biggest sporting and cultural moments of the next nine months, worth $1 million.

The Olympics is jam-packed full of moments that move us. Drawing on the emotions of Tokyo 2020 provides brands an opportunity to connect at a deeper level with the audience which heightens awareness, recall and consideration.

Tokyo 2020 on Seven was the biggest television and streaming event in Australian history with more than 20 million Australian’s watching the inspiring action. We launched Favourite Ad of Tokyo 2020 to celebrate creativity and showcase the amazing work of the advertising industry in the Games as voted for by the nation. We were stunned by the quality of the ads entered that powerfully tapped into the emotion and excitement of the Olympics and connected with audiences,” she said.

Charlotte Valente, Seven West Media Chief Marketing Officer

A huge congratulations to the team at Hort Innovation and their agencies, TBWA and Atomic 212°. Their humorous and iconic Australian creative resonated with our audiences and demonstrates the power of contextual, creative advertising. Australian avocado farmers will benefit from having their ‘Our Green Gold’ campaign run in the greatest cultural and live moments on Seven between now and the Beijing Winter Olympics.

Katie Finney, Seven West Media’s Director of 7RED

Favourite Ad of Tokyo 2020 was open to advertisers who place an ad in Seven’s Olympics Games Tokyo 2020 coverage. The winner was decided by a public poll, with viewers who voted given the chance to win a Qantas holiday package valued at $25,000, supporting local communities and the travel Industry.

It’s great to see a much-loved Aussie fruit celebrated with this win. The campaign featured perfectly in the Olympics broadcast alongside our incredible Aussie athletes. Well done to the team at Hort Innovation, Atomic 212° and TBWA for delivering such a memorable and iconic campaign.

Claire Fenner, Managing Director and Partner, Atomic 212

Australia is the winner here. With the extra $1 million to put behind the ‘Our Green Gold’ campaign for Australian Avocados thanks to the Seven Network, we will drive more consumption of the best avocados on the planet, provide a nutritional head start for our future Australian Olympic champions and at the same time support our legendary Aussie growers.

Paul Bradbury, CEO, TBWA Australia and New Zealand

The Australian Avocados campaign is a celebration of all things green and gold and all things symbolically Aussie. The Olympics Games Tokyo 2020 provided the perfect platform to remind everyone that our country not only boasts first-class athletes, but the best fresh produce as well. Hort Innovation is thrilled that this campaign has received the viewers’ vote for ‘Best ad of Tokyo 2020’ – it just goes to show how much Aussies love their avocados and support our local growers.

Matt Brand, CEO, Hort Innovation

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Olympic glory: Tokyo 2020 makes history

By 7plus, Olympics, SEVEN

Seven’s broadcast up 71% on Rio 2016
Opening Ceremony: 3.85 million viewers
4.74 billion minutes streamed on 7plus
7plus registered users surge 44% to 9.2 million

As the Olympic Games Tokyo 2020 came to an inspiring close last night, more than 20 million Australians have tuned in to watch the Seven Network’s innovative coverage of the 17 days of the Games, making it the biggest television and streaming event in Australian history.

From the Opening Ceremony on Friday 23 July to last night’s Closing Ceremony, 20.2 million Australians watched Seven’s live, free and exclusive broadcast of Tokyo 2020, with 41% watching on both Seven and 7plus.

Across the 17 days of coverage (includes Opening Ceremony), the average full day broadcast audience was up 80% on Rio 2016 in the capital cities and up 71% nationally.

Seven’s prime time commercial free-to-air network share across days 1 to 7 of the Games was 60.3%. That increased to 61.9% across days 8 to 16. In week 32 of the OzTAM survey year, Seven Network recorded the biggest prime time commercial share (62.7%) for any network in total people and 25 to 54s since OzTAM ratings started in 2001

Seven Network’s average prime time capital city audience from 6.00pm to midnight grew by 12% from week one to week two of the Games. 

Channel 7’s share alone was 43.0% across the first week and 43.7% across the second week – more than double its closest rival and more than four times the share of the third ranked primary channel

7mate recorded an 11.1% commercial share across Tokyo 2020, making it the #1 multichannel and the #3 free-to-air commercial channel – trumping a rival primary channel.

With a total audience of 3.85 million viewers nationally, including time-shift and BVOD audiences, the Opening Ceremony is the most most-watched TV program of 2021.

Tokyo 2020 has boosted Seven Network’s strong momentum. Seven is currently #1 in the 2021 survey year with a 40.8% year-to-date commercial share. It has won 18 weeks of the 32 weeks so far in calendar 2021 and is the only network growing its commercial share in 2021.  

7plus

With more than 40 Olympics channels, 7plus set new Australian streaming records during the competition, adding more than 2.8 million new registered users, bringing its total number of registered accounts to more than 9.2 million, an increase of 44% since Tokyo 2020 started. 

Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history.

On 25 July, 7plus delivered the biggest day of streaming in Australian television history with 376 million minutes, shattering the previous record of 86 million (held by a State of Origin rugby league match day this year) and 10 times more than the biggest day recorded for Rio 2016.

7plus was particularly popular with younger viewers, with VOZ data recording 18% of people 18 to 39 watched the Olympic action exclusively on 7plus, delivering an incremental audience reach on broadcast of 32% over the first 12 days. The incremental reach is even higher for men aged 18 to 39, with viewing on 7plus extending the average broadcast day reach by 43%.

We came into the Games confident Tokyo 2020 would be a success, but the record-breaking reaction from audiences exceeded all expectations.

Our exclusive, live and free coverage on Seven and 7plus was unmissable entertainment for millions, as our Aussie athletes equaled their best Olympic performance ever and provided Australia with much-needed inspiration. For the brands involved with delivering the Games across the screens of Seven, it represented the largest and most addressable marketing platform ever created.

The success of our innovative coverage is testament to the incredible people we have behind the scenes and on-screen bringing must-watch moments to viewers. From our exceptional hosts and commentary teams to the excellent production and operations teams across broadcast and digital, everyone worked together to deliver a world-class experience.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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