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Seven in 2020: #1 in news, sport, digital

By 7plus, SEVEN

#1 program of 2020: AFL Grand Final
#1 winter sport: AFL, up 12% on 2019
#1 news program of 2020: 7NEWS
#1 breakfast TV program of 2020: Sunrise
#1 Australian drama of 2020: Home and Away
#1 commercial free to air BVOD platform: 7plus
#1 news website for 18 to 39s: 7NEWS.com.au
#1 network June to November
#1 multichannel group: 7two, 7mate, 7flix
And three new tentpole hits: Big Brother, Farmer Wants A Wife, SAS Australia

The most-watched TV program of the year, the #1 news and current affairs programs, the launch of three hit new tentpole shows – including the biggest new show of 2020 –and strong audience share growth in the second half of the year were among the highlights for the Seven Network across the 2020 ratings season.

Seven’s success on broadcast TV was matched by the remarkable growth of 7plus, which saw growth of 80% and ended the year as the #1 commercial free to air TV BVOD platform ahead of all its commercial rivals.

Thanks to an unbeatable regular content line-up that includes Sunrise, The Morning Show, The Chase, 7NEWS, Home and Away and Better Homes and Gardens; prime time hits including Big Brother, Farmer Wants A Wife, SAS Australia (the #1 new show of the year) and The All New Monty Guys and Gals; and the high-rating AFL season, Seven Network and Channel 7 were #1 from 6am to midnight.

In prime time, Seven Network increased its audience share during the June to November period, adding 3.8 share points in 25 to 54s, 6.5 points in 16 to 39s and 3.5 points in total people. From June to November, Seven Network was #1 in total people and 16 to 39s.

7two, 7mate and 7flix added to the success, ranking as the #1 multichannel group across 2020.

Our new content-led strategy of outsourcing proven international formats, coupled with our market-leading news and sport content, has produced strong results this year.

The great performance of Big Brother, Farmer Wants A Wife, SAS Australia, 7NEWS, the AFL and more drove strong growth in our audiences in the key demographics of 25-54s and 16-39s during the second half of 2020.

We’ve shown only glimpse of our best this year and that got us to about half a percentage point from being the most watched network in the country.

Next year we will have all our returning hits, big new shows, the content that was delayed this year because of COVID, our first-class Olympics coverage, our winning news and sport schedules, and a few surprises we haven’t revealed yet. Bring on 2021.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

SEVEN’S SECOND HALF GROWTH

Commercial audience shares (%)

NetworkFebruary to MayJune to NovemberPercentage point change 
Total PeopleSeven35.238.8+3.5
 Nine39.137.3-1.8
 1025.723.9-1.8
25 to 54sSeven31.134.9+3.8
 Nine39.236.6-2.6
 1029.728.5-1.2
16 to 39sSeven30.236.6+6.5
 Nine37.933.4-4.5
 1031.929.9-2.0

NEWS AND PUBLIC AFFAIRS

7NEWS:

• 1.64 million viewers nationally, 1.06 million in the capital cities
• #1 news program
• Won every week of the survey year
• Up 8% on 2019 in 25 to 54s, up 10% in total people
7NEWS.com.au:
• #1 news website for 18 to 39s
• Up 40% in 2019 in average monthly reach

Sunrise:
• 480,000 viewers nationally, 279,000 in the capital cities
• #1 breakfast TV program
• Won every day of the survey year, for the second year in a row

The Latest:
• 366,000 viewers nationally, 240,000 in the capital cities
• Up 59% on 2019 in 25 to 54s and 16 to 39s, up 63% in total people

The Morning Show:
• 252,000 viewers nationally, 151,000 in the capital cities
• #1 morning TV program
• Won its timeslot for survey year
• Up 5% on 2019 in 25 to 54s, up 8% in 16 to 39s, up 13% in total people

7NEWS SPECIALS

7NEWS Presents – Murder In The Outback: The Falconio & Lees Mystery:
• 1.72 million viewers nationally, 1.1 million in the capital cities
• #1 in timeslot in total people
• Lifted timeslot audience 22% in 25 to 54s, 12% in 16 to 39s, 43% in total people

7NEWS: Coronavirus Special:
• 1.42 million viewers nationally, 955,000 in the capital cities
• Lifted timeslot audience 9% in 25 to 54s, 6% in 16 to 39s, 14% in total people

7NEWS: Ben Cousins – Coming Clean:
• 1.16 million viewers nationally, 811,000 in the capital cities
• Lifted timeslot audience 8% in 25 to 54s

7NEWS Presents – Cruising, The Biggest Storm:
• 1.07 million viewers nationally, 703,000 in the capital cities
• Lifted timeslot audience 29% in 25 to 54s, 70% in 16 to 39s, 20% in total people

7NEWS Spotlight – The Lindy Tapes:
• 1.02 million viewers nationally, 637,000 in the capital cities
• #1 in timeslot in total people
• Lifted timeslot audience 18% in 25 to 54s, 19% in 16 to 39s, 9% in total people

SPORT

AFL Grand Final:
• 3.86 million viewers nationally, 3.01 million in the capital cities
• #1 program of 2020
• Up 41% on 2019 in 25 to 54s, 48% in 16 to 39s, 36% in total people
• #1 in timeslot in 25 to 54s, 16 to 39s and total people
• 17.6 million streaming minutes streamed, up 257% on 2019

AFL Grand Final Presentations:
• 2.88 million viewers nationally, 2.29 million in the capital cities
• Up 19% on 2019 in 25 to 54s, 24% in 16 to 39s, 15% in total people
• #1 in timeslot in 25 to 54s, 16 to 39s and total people

AFL Grand Final On The Ground:
• 2.8 million viewers nationally, 2.19 million in the capital cities
• Up 39% on 2019 in 25 to 54s, 56% in 16 to 39s, 36% in total people
• #1 in timeslot in 25 to 54s, 16 to 39s and total people

AFL Grand Final Pre Match Entertainment:
• 1.95 million viewers nationally, 1.49 million in the capital cities
• Up 91% on 2019 in 25 to 54s, 106% in 16 to 39s, 92% in total people
• #1 in timeslot in 25 to 54s, 16 to 39s and total people

AFL Finals Series:
• 1.21 million viewers nationally, 932,000 in the capital cities
• Up 8% in 2019 in 25 to 54s, 21% in 16 to 39s, 11% in total people
• #1 in timeslot in footy markets in 25 to 54s, 16 to 39s and total people

AFL Premiership Season:
• 723,000 viewers nationally, 548,000 in the capital cities
• #1 winter sport on TV
• Up 10% on 2019 in 25 to 54s, 22% in 16 to 39s, 7% in total people
• #1 in timeslot in footy markets in 25 to 54s, 16 to 39s and total people

The Front Bar:
• 469,000 viewers nationally, 360,000 in the capital cities

Horse Racing:
100th Cox Plate Race:
• 600,000 viewers nationally, 436,000 in the capital cities
• Up 87% on 2019 in total people
Golden Eagle:
• 227,000 viewers nationally, 137,000 in the capital cities for the race.

ENTERTAINMENT

Farmer Wants A Wife:
• Finale: 1.59 million viewers nationally, 1.01 million in the capital cities
• Series: 1.42 million viewers nationally, 903,000 in the capital cities
• Series: Lifted timeslot audience 28% in 25 to 54s, 28% in 16 to 39s, 14% in total people
• Reached 941,000 people on digital
• 142 million minutes streamed

Fire Fight Australia (Concert/Final Performance):
• 1.56 million viewers nationally, 1.0 million in the capital cities
• #1 in timeslot in total people
• Lifted timeslot audience 79% in 25 to 54s, 71% in 16 to 39s, 81% in total people

Big Brother:
• Finale – Winner Announced: 1.29 million viewers nationally, 905,000 in the capital cities
• Finale: 1.17 million viewers nationally, 798,000 in the capital cities
• Series: 1.15 million viewers nationally, 816,000 in the capital cities
• Series: Lifted timeslot audience 69% in 25 to 54s, 90% in 16 to 39s, 26% in total people
• Reached 1.4 million people on digital
• Biggest launch of entertainment program on commercial free to air BVOD
• 290 million minutes streamed
• Over 101 million total social media impressions
• #BBAU or Housemates trended nationally on Twitter during every episode
• 8.3 million social engagements
• 25.4 million social video views

The All New Monty Guys and Gals:
• 1.21 million viewers nationally, 820,000 in the capital cities
• Lifted timeslot audience 16% in 16 to 39s
• Reached 210,000 people on digital
• 13 million minutes streamed

SAS Australia:
• Biggest new show of 2020
• 1.12 million viewers nationally, 791,000 in the capital cities
• Lifted timeslot audience 85% in 25 to 54s, 91% in 16 to 39s, 58% in total people
• Reached 925,000 people on digital
• Premiere episode recorded a BVOD audience of 414,000, a new record for 7plus
• 127 million minutes streamed
• 92 million social impressions
• 34 million social video views

Beat The Chasers:
• 1.03 million viewers nationally, 647,000 in the capital cities
• Lifted timeslot audience 37% in total people
• 5.5 million minutes streamed

Home and Away:
• 1.0 million viewers nationally, 617,000 in the capital cities
• #1 Australian drama on commercial free-to-air
• Reached 1.1 million people on digital
• Most streamed drama series on BVOD
• BVOD audience up 13% on 2019
• 1.9 million total social followers
• 229 million social impressions
• 20 million total social engagements
• 47.8 million social video views

The Chase:
• 965,000 viewers nationally, 593,000 in the capital cities
• Won every week of the survey year
• Up 4% on 2019 in total people

Better Homes and Gardens:
• 870,000 viewers nationally, 533,000 in the capital cities
• #1 lifestyle show
• #1 in timeslot for total people and grocery shoppers
• Reached 506,000 people on digital
• BVOD streaming minutes up 62% on 2019

7PLUS

• #1 commercial free to air BVOD platform
• 42.7% share of commercial free to air BVOD market
• Up 80% on 2019 in streaming minutes

7TWO, 7MATE, 7FLIX

• #1 multichannel combination
• 7two: #1 multichannel in target market of women 25 and older
• 7mate: #1 multichannel in target markets of 25 to 54s and men 18 to 54

TOP 30 OF 2020

RankProgram NameNetworkNationalMetroRegional
1Seven’s AFL: Grand Final: Richmond v GeelongSeven 3,859,0003,011,000848,000
2NRL Grand Final Day – MatchNine 2,984,0002,106,000878,000
3Seven’s AFL: Grand Final: PresentationsSeven 2,877,0002,290,000587,000
4Seven’s AFL: Grand Final: On the GroundSeven 2,802,0002,191,000611,000
5State of Origin Rugby League Qld v NSW 3rd – MatchNine 2,732,0001,894,000856,000
6State of Origin Rugby League NSW v Qld 2nd – MatchNine 2,446,0001,654,000792,000
7State of Origin Rugby League Qld v NSW 1st – MatchNine 2,404,0001,606,000798,000
8The Block – Winner AnnouncedNine 2,370,0001,792,000578,000
9Lego Masters – Winner AnnouncedNine 2,158,0001,630,000528,000
10MasterChef Australia – The Winner Announced102,062,0001,576,000486,000
11Seven’s AFL: Grand Final: Pre Match EntertainmentSeven 1,953,0001,487,000466,000
12The Block – Grand FinalNine 1,918,0001,431,000487,000
13Married At First Sight – The Final Dinner PartyNine 1,901,0001,432,000469,000
14Lego Masters – LaunchNine 1,875,0001,391,000484,000
15Melbourne Cup Carnival: Melbourne Cup  -Race101,869,0001,412,000457,000
16Lego Masters – FinaleNine 1,826,0001,386,000440,000
17The Masked Singer Australia – The Final Reveal101,730,0001,237,000493,000
187NEWS Presents – Murder In The OutbackSeven1,723,0001,095,000628,000
19Australian Ninja Warrior Winner AnnouncedNine 1,721,0001,272,000449,000
20MasterChef Australia – Grand Finale Part 2101,690,0001,300,000390,000
21NRL Grand Final Day EntertainmentNine1,628,0001,146,000482,000
22Fire Fight Australia Concert  LateSeven 1,599,0001,031,000568,000
23Farmer Wants A Wife – FinaleSeven 1,587,0001,010,000577,000
24Fire Fight Australia ConcertSeven 1,558,000991,000567,000
25Australian Ninja Warrior Grand FinalNine 1,545,0001,144,000401,000
26The Voice – LaunchNine1,536,0001,082,000454,000
27MasterChef Australia – Grand Finale Part 1101,505,0001,195,000310,000
28Seven’s AFL: Saturday Night Football Finals (Preliminary Final 2: Brisbane v Geelong)Seven 1,493,0001,154,000339,000
29Farmer Wants A Wife – LaunchSeven 1,492,000985,000507,000
30Fire Fight Australia Final PerformanceSeven 1,491,000947,000544,000

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Combined/National: Metro + Regional. 2020 Survey Year: Wks 7-48 (excludes Summer and Easter). Metro Network CShares, 1800-2400; 2nd half (Wks 2448), 1st half Wks 7-23 excl Easter). Program/timeslot growth year-on-year based on metro. Top event programs excludes regular series. AFL Grand Final match most watched program combined and metro. AFL growth based on Seven Network full seasons 2020 v 2019 average metro audience. #1 claims for News and Sunrise vs similar competitor programs airing in similar timezone. Home and Away #1 Aussie Drama for regular series (3 or more eps) nationally. The Chase Australia #1 game show for daily program. #1 multi-channel groups for prime time (1800-2400). Sunrise wins every day (0600-0900) vs Today, The Morning Show wins timeslot vs Today Extra, News Hour (M-F) and The Chase Australia wins every week vs Nine News Hour and Hot Seat. Program averages; News hour (M-F 1800-1900), The Chase Aust excludes 5pm, Sunrise (0700-0900), The Morning Show (excl Extra). Top 30 Events is for the 2020 Survey Year (excl Summer and Easter), FTA Programs, Total Individuals, Average Audience, Combined: Metro + Regional.

BVOD: OzTAM VPM 3.1, reach, total minutes (Live + VOD), YOY exclude co-viewing minutes. #1 commercial free to air BVOD share, 7plus growth 2020 v 2019 Wks 7-48 total (live + VOD) streaming minutes, excludes co-viewing for growth.

7NEWS.com.au: Nielsen DCR monthly tagged, digital C/M, avg monthly UA 2020 Jan-Oct, YOY based on Jun-Dec 2019 avg monthly UA (7NEWS launch date), Jan-Oct 2020 avg monthly UA.

SAS Australia

SAS Australia scores big for 7 and 7plus

By 7plus, SEVEN

Biggest new TV show of 2020

After six weeks of punishing conditions, extreme physical tests, sleep deprivation and intense interrogations, the Seven Network’s latest hit show, SAS Australia, reached its dramatic conclusion last night.

The final episode – which saw comedian Merrick Watts, rugby union player Nick Cummins and AFLW star Sabrina Frederick pass SAS selection – drew a national audience of 1.04 million.

In the capital cities, it captured 767,000 viewers and dominated its timeslot with a commercial share of 42.0% in 25 to 54s, 47.5% in 16 to 39s and 35.4% in total people.

Across its debut season, SAS Australia achieved a total video audience of 1.35 million, making it the biggest new show of 2020.

SAS Australia’s total video audience included a broadcast audience of 1.13 million on Channel 7 and a record-breaking catch-up audience of 228,000 on 7plus.

SAS Australia shattered 7plus records, becoming the biggest show in the history of Australia’s #1 commercial free-to-air BVOD service in record time. The premiere episode now has a BVOD audience of 414,000, with subsequent episodes seeing similar BVOD audiences. Seven’s Network

SAS Australia has broken records all over the place. It’s the biggest show ever on 7plus and the biggest new TV show of the year.

Angus Ross, Director of Programming
7plus

7plus turns up the heat for summer

By 7plus, SEVEN
Australia’s #1 commercial BVOD platform’s sizzling line-up

The Seven Network’s rapidly growing 7plus platform will launch its biggest ever line-up of summer content, asserting its position as Australia’s #1 commercial free-to-air BVOD service.

The line-up includes the highly acclaimed Grey’s Anatomy spin-off Station 19, Ally McBeal, Dawson’s Creek, 90210 and The Big C, plus homegrown shows including Home and Away, Better Homes and Gardens and Channel 7’s new tentpole smash hit Holey Moley, which tees off early next year.

7plus will also present a series of “Collections” to reach different audiences, including Summer Movies, Leading Ladies, Bingeworthy Boxsets, Premium Dramas and Aussie Classics.

With the BVOD market showing strong growth this year, 7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of SAS Australia, Big Brother, Home and Away and a deep library of classic content.

So far in calendar year 2020, 7plus leads with a 41.5% commercial free-to-air BVOD share, ahead of 9Now on 41.3% and 10play on 17.2%. For the survey year to date (including Easter), 7plus has a 42.5% share, followed by 9Now on 40.3% and 10play on 17.2%*.

Gereurd Roberts

7plus has been the star performer in the BVOD world this year and now is the perfect time to introduce a deep and compelling line-up of new and classic content for the 2020-21 summer.

Gereurd Roberts, Seven West Media’s Chief Digital Officer

Summer of Streaming with 7plus


Go to 7plus now

7plus’ winning streak continues

By 7plus, SEVEN

The Seven Network has announced that 7plus, Australia’s #1 commercial free-to-air BVOD service, secured another resounding win for the week of Sunday, 25 October to Saturday, 31 October.

Across the week, 7plus scored a total audience share of 42.0 per cent, ahead of 9Now’s 41.4 per cent and 10play’s 16.6 per cent.

7plus’ victory came in a week when 9Now had its biggest live streaming day ever thanks to the NRL Grand Final on Sunday, 25 October. Despite the Grand Final, 9Now was unable to beat 7plus across the week.

Last week’s win saw 7plus further cement its position as the commercial free-to-air BVOD leader in both calendar year to date and survey year to date (incl Easter).

So far in calendar year 2020, 7plus leads with a 41.4 per cent market share, ahead of 9Now on 41.3 per cent and 10play on 17.3 per cent. For the survey year to date (incl Easter), 7plus has a 42.5 per cent share, followed by 9Now on 40.3 per cent and 10play on 17.2 per cent.

7plus’ win last week is a testament to our content strategy. Viewers are flocking to our great tentpole programming, like SAS Australia, and are then discovering the massive library of content we have on offer. Add to that the 12 live channels, and 7plus is in a winning position.

With our recent improvements to both the viewer and advertising experience, including Watchlist and Programmatic Freeze Frame, this growing audience is stickier than ever before. That already means better results for our partners when they advertise their brands on 7plus – and there is plenty more to come.

Gereurd Roberts, Seven West Media’s Chief Digital Officer

7plus’ success for the week was driven by SAS Australia, which saw over 21.5 million VOD minutes streamed, and Home and Away, with over 15 million VOD minutes streamed.

Episodes 3 and 4 of SAS Australia continued the massive VOD viewership of the first two episodes, with episode 3 watched by over 163,600 extra viewers on 7plus since its broadcast last Monday, and episode 4 watched by over 138,500 extra viewers since its broadcast last Tuesday night.

Episode 1 of SAS Australia has now accumulated an additional 347,000 viewers on 7plus on top of its broadcast audience, and episode 2 an additional 323,000 viewers. These two episodes are now the most- and second-most watched episodes of any program in 7plus history.

With hit shows, the biggest live-streamed BVOD entertainment launch of all time with Big Brother, continued investment in content-led growth and more 7plus exclusives slated for 2021, 7plus is set to continue as the ultimate streaming destination.

Source: OzTAM VPM 3.1, 25/10/2020-31/10/2020. Total Streaming.

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