7plus are driving further innovation in the BVOD market with bold new moves – including testing underway of Magnite’s (a leading Programmatic technology) Universal Decisioning solution which will allow all advertisers (Programmatic & Direct) improved access to all our growing addressable audience. In addition to this, new rules on placements will ensure advertisers receive the most impactful spread of their impressions across the stream regardless of how they buy.
Magnite has been a long-trusted partner and has a history of delivering innovative solutions to support our continued growth.Luke Smith, Head of Programmatic Sales at Seven West Media
We look forward to continuing that partnership with the use of the Unified Decisioning across our BVOD business.
Initial results are encouraging and we’re looking forward to bringing more improvements to advertisers so they can connect to our audience more effectively and with greater impact.