Seven’s powerhouse line-up; and the importance of live sport for brands

Live sport delivers. It delivers on emotion. And it delivers brands results.

But the next two years on Seven will simply overdeliver.

It’s a Bradman-esque Lightning Bolt that happens once in a lifetime. And it’s all on Seven.

Seven’s Rob Maclean, Head of Commercial & Partnerships – Sport Sales, and Aaron Miller, Sport Partnerships Director, OMD, can barely contain their excitement in this sports update mapping 2021-22.


This blog post is part of the Upfront Uncovered series.

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