Big Brother

Who could forget the incredible KFC moments in Big Brother. Sales uplift beyond all expectations. Which is exactly what we expected!


Increased product awareness

Uplift in awareness for partner’s product and service amongst viewers.


High messaging recall

Recall of key partner messages from integrated creative amongst fans.


Huge uplift in brand consideration

Uplift in consideration for viewers who are ‘very likely’ to consider partner’s product and service.


Favourability increased

Viewers are more likely to have the partner brand as their favourite. ​


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