Who could forget the incredible KFC moments in Big Brother. Sales uplift beyond all expectations. Which is exactly what we expected!
Increased product awareness
Uplift in awareness for partner’s product and service amongst viewers.
+44%
High messaging recall
Recall of key partner messages from integrated creative amongst fans.
70%
Huge uplift in brand consideration
Uplift in consideration for viewers who are ‘very likely’ to consider partner’s product and service.
+143%
Favourability increased
Viewers are more likely to have the partner brand as their favourite.
