Australian advertisers and marketers are set to experience faster, more effective and easier buying on Seven, following the network’s largest ever technology transformation project.
We’re undertaking a multi-million-dollar investment to transform and enhance our media trading platform, including an Australian-first collaboration with Salesforce, the global leader in CRM and order management technology.
As we edge closer to normality, Australian’s are beginning to plan their next holiday destination, days out and experiences. Consumer confidence is returning, spending is on the up with more growth expected in the stock market.
To ensure our viewers have a positive start to 2022, we’ve lined up an exciting slate of content that will bring communities together who are desperately seeking connection and positivity. Seven want to inspire the nation to do the things they missed out on and encourage them to live out their passions.
This creates a unique opportunity for brands to “Kick Start 2022” by advertising during these shared viewing moments on Seven. Kick Start is a chance for brands to make 2022 a pivotal turning point, leverage the network noise and harness the momentum Seven has gained.
The packages span across Metro, Regional & Digital, will deliver agencies and clients certainty and flexibility as well as unmatchable reach and the dominant share of voice to further drive sales.
Trade and execute with ease
As part of their involvement in Kick Start, brands will receive an allocation to Code7. Code7 offers guaranteed delivery, easier and quicker transactions as well as freeing up time for agencies and our teams to focus on strategic initiatives. Next year, Code7 will extend beyond broadcast into 7plus with the evolution of converged television buying across broadcast and digital platforms.
We’re investing more than ever before into new technology and partnering with global technology powerhouses to make it easier for buyers and clients to execute with ease. Through Code7+, we’ll have the ability to forecast performance, highlight optimisation opportunities and post analyse with direct access given to our customers to track orders and performance – making the process even more transparent and accountable.
We’re quick off the mark when it comes to convergence, using VOZ data to identify opportunities to optimise client campaigns with Tokyo 2020 becoming an industry first.
Seven is evolving, on both publisher and customer side. We want to work together to create the future of television. We’re reshaping how we work together to get better results.
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