We want to showcase examples of how we’ve worked with partners this year to integrate their messaging into our content and achieved incredible results that we’ve delivered together.
7RED, Seven’s insight-led, end-to-end marketing solution has an audience-first approach when building sponsorships and brand alignments to our platforms.
Starting with a clear understanding of the business objective and brand positioning, we use our Customer Data Platform, 7REDiQ, to find unique audience insights. Then, we identify the right environments for your brands to be associated with. That creates better connections, with the right audience, to deliver better results.
We do this by working closely with our agency and client partners because we know that we are better together.
Jaguar Land Rover and SAS Australia
One of our most seamless integrations has been with Jaguar Land Rover and SAS Australia. We had a fantastic first year partnering up and they’ve returned this year, utilising product placement, EAVE short breaks, digital innovations and more.
This partnership is a fantastic example of the right brand in the right context, reaching the right audience. After record sales results in its first year, for 2021 we enhanced the sponsorship through using our 7ACT QR code technology to push direct to the Land Rover site to enable potential customers to build their own custom LAND ROVER SAS Defender.
KFC and Big Brother
In 2021, the KFC & Big Brother sponsorship went from strength to strength across metro, regional and digital. It was a fantastic combination of perfect integration – feeding hungry housemates, placement in our highly coveted EAVE short breaks, social extensions, program play ons and a consumer promotion which collected more than 175,000 entries.
In the first week, brand awareness of the sponsorship grew by 20 points and there was a 22.6% traffic increase on KFC.com.au across the duration of the show.
This year we accelerated our focus and capability in effectiveness through a significant partnership with Adgile. In flight, informed via Adgile data, we placed TVC’s last in break adjacent to a 10 second billboard delivering a 19% increase in response to site.
Reach out to your Seven by phone or send us a message here