We’re keen to understand more about our viewers and ensuring we serve ads that are relevant to them. Seven are offering meaningful data solutions to brands that generate successful campaign results, reduce waste and benefit our audience.
Reaching addressable audiences at scale
Last year we launched our data intelligence platform, 7REDiQ, starting with 3.8m users. Since then, our mix of powerful tentpole shows and unmissable sporting events have propelled us to an incredible 10 million registered and addressable 7plus users.
Insights from 7REDiQ mean we now have addressable access to more streamers of SBS On Demand and ABC iView than any other broadcaster – meaning entry to a higher proportion of addressable audiences including hard to reach consumers.
7plus has always been strong in reaching core demos but with its recent growth, we have now identified over 50% of all P25-54 Australians. We can deliver more scale, guaranteeing higher match rates between your first party data and 7plus users. Working with Adobe and technology connectivity provider, LiveRamp, Seven can help brands match their audiences within a privacy compliant manner.
Unlike others, we are focused on daily active users, and not just total user base. This is the new metric, the meaningful metric that talks to the real scale of audience available to you. As addressability grows, so does the need for transparency which is a core value of 7REDiQ. 7REDiQ has the means to help you plan and buy your audience as well as measuring the impact of that connection on business outcomes, sales uplift and website traffic.
Broadening our knowledge of 7plus viewers
We’re expanding our relationships with third party data providers. The newest addition to our extensive portfolio is Equifax, which will allow us to improve our ability to understand the financial behaviours of over 14m Australians. Plus, we are also teaming up with Car Expert, Australia’s fastest growing auto review site giving us more scale across auto intenders. .
We’re also offering an ‘insights as a service’ model, which puts our data at your fingertips. The self-serve model allows brands to onboard their own customer segments and enrich customer profiles and preferences using all the data points in 7REDiQ, matched back to a shared Customer ID. We are already trialling with two clients and are excited to share the results.
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