We’re working hard to lead the way in the TV industry by adopting new technologies, enhancing viewer experiences and increasing the contextual ad environments on BVOD for our partners.
Building brand stories with interactive and shoppable formats
We have recently launched 7Interactive, a solution that enables a two-way conversation between the viewer and the brand allowing viewers to take control of their ad experience. Your brand will be able to engage our audiences for longer by hosting polls within the ad unit, create mini catalogues or provide how-to content directly within your ad giving your brand more real-estate and more time with our audience.
We also introduced our shoppable ad unit 7ACT after identifying an opportunity to use the biggest shopping window in the house to drive inspiration and leverage the second screen to drive purchase.
We’ve seen significant uptake of 7ACT, with over 15 clients leveraging the dynamic technology of 7ACT to drive action, close the loop or deliver dynamic creative by tapping into their APIs. No matter the outcome, we make 7ACT easy to execute by taking care of all the production.
New in ’22 – Introducing 7Shop and 7Rewards
7Shop is the first service of its kind in Australia and allows consumers to instantly buy on-screen products they see while streaming their favourite TV programs on 7plus.
Using AI technology and content recognition software from Seven’s 7CAP contextual ad placement product to identify and tag products in Seven’s most popular programs, 7Shop will let people buy what they see on screen, not just in the supporting commercial content.
7Shop blends content and commerce in one place to create an easy way for consumers to shop for the products they see on screen, be it an Apple iPad featured in The Voice, a dress worn on Home and Away, a car driven in Farmer Wants A Wife or a power drill on Better Homes and Gardens.
Seven has partnered with The Entertainment Group, a leader in technology-enabled direct-to-member loyalty platforms and famous for its much-loved Entertainment Book, to bring a new rewards program to viewers. 7Rewards is purpose-built to facilitate new brand opportunities and stronger engagement and advocacy with Seven’s audiences by creating an even more rewarding experience within 7plus via personalised offers that can be redeemed on the spot or saved and used later.
Leveraging data and insights from 7REDiQ, 7Rewards will create unique and customised ad experiences that connect brands more closely with Seven’s audience and allow marketers to track the end-to-end customer journey and attribution as it happens.
Reach out to your Seven by phone or send us a message here