12.5 million Australians watch Winter Olympics, 7plus streaming surges 254%

The Seven Network’s exclusive, live and free coverage of the Olympic Winter Games Beijing 2022 has powered Seven to its biggest start to a television ratings survey year since 2018.

Beijing 2022 delivered record-breaking digital audiences on 7plus and reached a national audience of 12.5 million viewers for its linear broadcast on Channel 7, 7mate and 7two.

The Evening and Late sessions both dominated their timeslots, ranking #1 in total people, 25 to 54s and 16 to 39s. The Evening session averaged a total audience of 725,000 viewers nationally on broadcast and 7plus.

Viewing on 7plus was particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 15.4%.

Total streaming for Beijing 2022 surpassed PyeongChang 2018 after only four days of competition and drove a surge in 7plus registrations, lifting the total number of registered accounts to more than 11.5 million.

Viewing on 7plus was particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 15.4%.

The strong audience numbers helped secure Seven a dominant network win across the first two weeks of the 2022 OzTAM survey ratings year.

Seven won 13 days out of the first two weeks in 2022 to record a 43.8% commercial broadcast share in total people, up 8.5 share points on 2021, a 43.0% share in 16 to 39s (up 13.7 points) and a 41.5% share in 25 to 54s (up 10.0 points).

Seven’s broadcast of Beijing 2022 has captivated the nation, with 12.5 million viewers cheering on Australia’s best-ever Winter Olympics performance. The high-octane action helped Seven secure its biggest ratings survey year start since 2018, sweeping every market and every demo.

The audience growth on 7plus was phenomenal and marked the largest digital consumption ever for a Winter Olympics, with live streaming up 254% on PyeongChang.

The success of Beijing 2022 is testament to our outstanding coverage and exceptional line-up of expert commentators and hosts. The event created the perfect marketing platform to promote our exciting new content, including the launch of SAS Australia and Dancing With The Stars: All Stars, and reaffirms the power and value of premium sport in delivering brands young and engaged audiences across multiple screens.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Seven Network #1

OzTAM 2022 survey year prime time commercial audience shares (%). 

20212022CHANGE
Total people35.343.8+8.5
16 to 39s29.343.0+13.7
25 to 54s31.541.5+10.0

Top broadcast events:

Beijing 2022 events on Seven Network, excluding the Opening Ceremony. Broadcast peak minute audience, overnight data.

RankDateEventPeak audience
114 FebFreestyle Skiing, Women’s Aerials Final1.09 million
29 FebAlpine Skiing, Women’s Slalom Final First Run1.05 million
39 FebFreestyle Skiing, Men’s Freeski Big Air Final First Run1.04 million
45 FebFreestyle Skiing, Men’s Moguls Qualifying Live Event1.04 million
55 FebSpeed Skating, Women’s 3000m Final Live Event992,000

Olympic Winter Games live and free on Seven and 7plus
The only place to see it all!

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