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Hayley

Land Rover and SAS Australia

By Case Studies

Land Rover’s sponsorship with SAS Australia delivered effectiveness across all screens delivering real results across all objectives and metrics.

Reaching new audiences

Despite a strong level of current brand awareness, Land Rover reached a brand new audience.

140%+

Increase in brand recall

Strong brand and campaign messaging recall uplift across premium integrated assets.  

87%+

Uplift in brand consideration

Consideration increased substantially, paired with a strong brand fit with SAS Australia.

102%+

Increased brand warmth

Strong uplift of Land Rover messaging for key brand attributes.

69%+

Big Brother changed the game for KFC in 2020

By Case Studies
Big Brother

Who could forget the incredible KFC moments in Big Brother. Sales uplift beyond all expectations. Which is exactly what we expected!

Increased product awareness

Uplift in awareness for partner’s product and service amongst viewers.

+44%

High messaging recall

Recall of key partner messages from integrated creative amongst fans.

70%

Huge uplift in brand consideration

Uplift in consideration for viewers who are ‘very likely’ to consider partner’s product and service.

+143%​

Favourability increased

Viewers are more likely to have the partner brand as their favourite. ​

1.7x

Toyota and YouFoodz with Farmer Wants a Wife

By Case Studies

Toyota partnered with Farmer Wants a Wife while we were in the pre-production phase of the program so were able to integrate not only the cars into the show, but amplify Toyota Programs and Events into natural and authentic storylines of the program.

That’s not the only way to get your brand closer to the moments that matter. YouFoodz partnered after the series had been filmed, so our recommendation for the campaign was to leverage the star power of host Nataile Gruzlewski. 

Increased impact

The impact the integrated Youfoodz TVC with Natalie Gruzlewski ​had against their non-integrated TVC.

3.3x

Strong response rates

Response rate increase when assets where used to prime the viewer ahead of the integrated TVC. ​

​72%

Strongest response rates was enjoyed in content that was contextually relevant.​

High conversion and intent to purchase

Responses (website visits) completed a Youfoodz transaction. ​

​27%

26.2% of all responses were driven the same day as 7plus exposure, with 33% one day after, and 30.1% 2 days after. ​

Our integrated sponsorship of Farmer Wants a Wife set a new benchmark in terms of what we’re hoping to achieve from our partnerships as we continue to grow our business. The integration delivered exceptional results and had a big impact on our overall brand health as well as driving a considerable amount of traffic to our website. The insights and learnings we’ve uncovered via the TVSquared analysis have also been valuable in helping us learn what worked well, in addition to what we need to refine for the upcoming season to drive the best outcomes. We’re really excited about the next phase of our association with the programme and can’t wait to get started.

Simon Jarvis, CEO, YouFoodz

Supercars return home in triumph

By 7SPORT, SPORT

Bathurst 500 up 28% from 2020

Seven captures 80% of all TV viewers

The Seven Network’s multi-platform coverage of the Supercars Repco Mount Panorama 500 in Bathurst on the weekend was a big winner with sports fans around the country.

The return of Supercars to its natural home on Channel 7 and 7mate reached 2.34 million Australians across Saturday and Sunday.

Seven’s average TV audience was up 28% on the opening round of the Supercars Championship last year. 

In addition to the huge broadcast audience, the ad-free live-streamed coverage of the race on 7plus – Australia’s #1 commercial free-to-air BVOD platform – was a hit. More than four million minutes were streamed across the weekend, including 978,000 for yesterday’s race.

Eighty per cent of all TV viewers for Supercars on Saturday and Sunday tuned into Seven, and Seven had 296% more viewers than pay TV across the weekend*.

On Sunday, an average of 540,000 people nationally tuned in to watch Shane van Gisbergen complete a clean sweep of the weekend with a dominant victory in Race 2.

In the capital cities, yesterday’s race drew 290,000 viewers and was #1 in its timeslot among 25 to 54s, men 25 to 54 and total people.

The Saturday race recorded 520,000 viewers nationally and 286,000 in the capital cities, ranking #1 in its timeslot.

Audience highlights, Sunday race:

  • • National audience reach across the day: 1.72 million
  • • National average broadcast audience for race 2: 540,000
    • • Up 12% on race 2, round 1, 2020
  • • #5 program nationally in men 25 to 54, #9 in 25 to 54s
  • • Capital city average broadcast audience for race 2: 290,000
    • • Up 6% on race 2, round 1, 2020
  • • Regional average broadcast audience for race 2: 249,000
    • • Up 19% on race 2, round 1, 2020
  • • Capital city timeslot rankings: #1 in men 25 to 54, #1 in 25 to 54s, #1 in total people for race 2

Audience highlights, Saturday race:

  • • National audience reach across the day: 1.64 million
  • • National average broadcast audience for race 1: 520,000
    • • Up 34% on race 1, round 1, 2020
  • • #1 program nationally in men 25 to 54, #4 in 25 to 54s, #9 in total people
  • • Capital city average broadcast audience for race 1: 286,000
    • • Up 28% on race 1, round 1, 2020
  • • Regional average broadcast audience for race 1: 234,000
    • • Up 43% on race 1, round 1, 2020
  • • Capital city timeslot rankings: #1 in men 25 to 54, #1 in 25 to 54s, #1 in total people
  • for race 1

The Repco Mount Panorama 500 was the first of six blockbuster Supercars events on Seven and 7plus in 2021. The rest of the year will bring:

  • • Darwin Triple Crown, Hidden Valley Raceway, 19-20 June
  • • NTI Townsville, Reid Park Street Circuit, 10-11 July
  • • Sydney SuperNight, Sydney Motorsport Park, Eastern Creek, 21-22 August
  • • Repco Bathurst 1000, Mount Panorama Motor Racing Circuit, 8-10 October
  • • Season finale: Gold Coast, Surfers Paradise Street Circuit, 4-5 December

Highlights from the other races of the 2021 Supercars Championship will be replayed on Seven and 7plus the same day of the race.

*Foxtel and Foxtel Go only as Kayo numbers are not officially measured
Source: OzTAM (Metro FTA, National STV and BVOD), RegionalTAM (Comb. Agg markets, incl WA). Round 1 2021 v Round 1 2020.

Follow the Red thread

By Uncategorized

Ever had that moment where you’ve been running late and just can’t find your phone or keys? We know you’re nodding! Mr Zip’s famous song about this very matter did reach 6m views so it must happen to us all (YouTube if you don’t know).

Almost 1 in 3 of us say losing these items is the most annoying aspect of their day. So, to brighten up yours we’ve sent you this pretty neat gift, (well, we like to think so). This clever keyring will track them down even if they’re buried amongst the sofa, inside the fridge or the strangest of places.

We know that your phone and keys are the perfect partnership and are Better Together. Just as 7RED are with you.

7RED is the thread that connects brands to the moments that move us.

Find out more.

Download app to install your gift!

The kids are on par!

By SEVEN

Holey Moley Junior steps up to the tee

Holey Moley Junior, a Holey Moley competition event special showcasing Australia’s brightest golfing prodigies, will tee off 7.30pm Monday, 1 March on Channel 7.

Holey Moley Junior brings together eight of the country’s most talented junior mini golfers, ranging in age from eight to 10 years, to battle it out across three wild rounds.

While they show off their incredible skills on the most extreme mini golf course on the planet, these competitive kids are chasing the ultimate prize: the Holey Moley plaid jacket, golden putter, a whopping $10,000 golf shopping spree and being crowned the world’s first-ever Holey Moley Junior Champion.

How will these golfing stars of tomorrow deal with the death-defying Holey Moley obstacles? That’s where their parents step in. While the kids take the putts, their adult caddies will take the hits on diabolical course favourites, including Putter Ducky, Dutch Courage, Putt the Plank any many more.

With hours of daily training and prior wins in junior golf tournaments, it’s an even pack heading into the competition.

Standing by with words of Holey Moley wisdom for contestants and caddies will be host Sonia Kruger, Holey Moley Resident Golf Pro Greg Norman and commentators Rob Riggle and Matt Shirvington.

Holey Moley is created and produced by Eureka Productions for the Seven Network.

Holey Moley Junior at 7.30pm Monday, 1 March on Channel 7 and 7plus

Get involved:
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7plus
TikTok
YouTube
#HoleyMoleyTV

Think fast! Ultimate Tag is almost here

By SEVEN

It’s the playground favourite, supercharged

Everyone has a memory playing tag. Very few remember it quite like this.

Welcome to the Ultimate Tag arena: where high-octane thrills, spills and physically spectacular feats guaranteed to give you chills are par for the course. This is a game that takes the universally loved game we grew up with and flips it, and often its competitors, on their heads. 

Australians from all walks of life are set to put the pedal to the mettle, stepping up to the challenge against superhero Pro Taggers, who include some of the world’s most renowned parkour stars, sports champions, sprinters, gymnasts and martial arts pros determined to give whatever it takes to win.

The world’s fastest game takes place across six Heats, three Semi Finals and one epic Grand Final, and promises to be like nothing you’ve ever seen before. 

Players must run, spin, dodge, tumble and dive their way around huge obstacle courses in the Ultimate Tag arena, with every course and run getting more intense and challenging. The courses – Survival Tag, Gravity Tag, Revenge Tag, The Wall, Stealth Tag, Dodge Tag, The Alley and The Vortex – are all designed to push Pro Taggers and Players to their absolute limits.

The last standing male and female Player will take home a life-changing $100,000 prize money as well as the title of Australia’s first Ultimate Tag Champion. 

Will anyone have what it takes to reign supreme in this supercharged contest?

Anchoring the series are hosts Matt Shirvington and Abbey Gelmi along with commentator Bill Woods, who will follow all the explosive action in the arena.  

Ultimate Tag is coming soon on Channel 7 and 7plus.

Get involved:
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Twitter
Instagram
YouTube
#UltimateTagAU

Stars set to shine on Celebrity Holey Moley

By SEVEN

Roll out the plaid carpet for Australia’s favourite faces

The Seven Network today announced Celebrity Holey Moley, a spectacular star-studded edition of its hit entertainment series Holey Moley, will premiere 7.00pm Sunday, 28 February.

A who’s who of celebrities from Australia’s premier entertainment and sporting worlds will take on the mighty Holey Moley course in extreme mini golf’s night of nights.

Australia’s favourite celebri-tees set to take on the hallowed checkered green include football legends Mat Rogers and Barry Hall, beauty queen and sports commentator Erin Holland, Olympic Gold medallist Steven Bradbury, Big Brother’s Angela Clancy, entertainment icon Denise Drysdale, The Bachelorette’s Ali Oetjen and Love Island’s Eden Dally.

Former rugby dual-code international, Rogers, plays to a handicap of six strokes and is a hot tip heading into the competition, but as these celebrities know, in showbiz anything can happen. What they don’t know is that on the Holey Moley course, anything will happen.

These celebs are about to learn the Holey Moley course doesn’t care who you are, if you want to play ball you’ll still have to conquer the towering windmills of Dutch Courage, slay the fire-breathing Dragon’s Breath and brave Putt the Pirate’s shark infested waters.

Celebrities will go head-to-head over three rounds before the final three contenders putt off for the win, the prestigious Holey Moley plaid jacket, the spectacular golden putter on the final epic hole; Polcano.

With pride and reputation at stake, the competition is fierce, the hits are hard, and the bragging rights for the ultimate winner are priceless.

Holey Moley is created and produced by Eureka Productions for the Seven Network.

2021 Celebrity Holey Moley Contestants:

Mat Rogers
Barry Hall
Erin Holland
Eden Dally

Denise Drysdale
Steven Bradbury
Ali Oetjen
Angela Clancy

Celebrity Holey Moley at 7.00pm Sunday, 28 February on Channel 7 and 7plus

Get involved:
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Twitter
Instagram
7plus
TikTok
YouTube
#HoleyMoleyTV

Seven West Media and Facebook set up new partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has signed a Letter of Intent to provide news content to Facebook.

The LOI is subject to signing a long-form agreement between the two companies, expected to be executed over the following 60 days. Seven West Media will provide more details following the execution of the agreement.

The establishment of this new partnership with Facebook is a significant move for our business and reflects the value of our original news content across our successful metropolitan and regional broadcast, digital and print properties.

On 15 February we announced a LOU for a partnership with Google, to provide news content to the Google Showcase product.

Together, the two announcements are a strong recognition of the quality and credibility of our leading news brands and entertainment, and will enable us to continue to build our digital platform.

These partnerships would not have been possible without the leadership and vision of Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher, and we thank them.

Kerry Stokes AC, Seven West Media Chairman

Like our new, market-leading partnership with Google, our agreement with Facebook is an important part of the strategy to transform our company and build Australia’s leading news and entertainment content business.

Both agreements are a significant step forward for Australian news media and are a clear acknowledgement by all parties of the value and importance of original news content.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

We are pleased to confirm our investment through a Letter of Intent with our partners from Seven West Media. This agreement brings the premium news content Seven produces from its newsrooms across Australia to Facebook. We have always been committed to supporting journalism and our agreement today continues our work with the news community in Australia.

Will Easton, Managing Director of Facebook Australia and New Zealand

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Nicole Bence Appointed Chair of IAB Australia Board

By SEVEN, Seven West Media

Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.

Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020.

As Chair, Ms Bence will work closely with IAB Australia CEO, Gai Le Roy, on initiatives and programs to address key industry matters.

It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base. Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media leader. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry.

Gai Le Roy, IAB Australia CEO

It’s a great privilege to take on the Chair role at IAB Australia and I’m very excited to have the opportunity to build on Matt’s great work. IAB Australia’s key purpose to grow sustainable and diverse investment in digital advertising in Australia has never been more important. The digital advertising and technology ecosystem is changing rapidly and constantly, and I’m honoured to be able to play a part in its evolution and growth. One of my key priorities is to champion the power and efficacy of digital advertising. A trusted, robust and effective measurement metric, with standards that inspire confidence across the entire media and marketing sector, is critical for our industry.

Nicole Bence, Network Digital Sales Director at Seven West Media
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