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Brianna Lawler

Home cooking is where the heart is

By 7plus, Case Studies, SEVEN, Seven West Media

Nigella’s love affair with Aussie home cooking

Nigella Lawson has travelled the world and dined in Michelin-starred restaurants, but MKR’s queen of the kitchen reveals home cooking is her one true love. 

“For me, the story of food is the story of home cooking. Home cooking is where the heart is. That’s the food that makes us feel safe, that’s the food that makes us happy,” shares Nigella, adding the only rule in her kitchen is that it must taste good! 

The celebrated author and home cook also has a special place in her heart for Australian home cooking: “I’m in Australia because Australian cooking is like the Australian character; full of life, unpretentious, fresh and direct, and I love that!”

Nigella will travel around Australia with returning host and judge Manu Feildel to dine in the homes of passionate home cooks competing for the title of MKR Champion.

Also joining MKR this season is award-winning food journalist and TV personality Matt Preston, while celebrity chefs Colin Fassnidge and Curtis Stone return as guest judges.

Australia’s favourite cooking show, MKR, returns soon to Channel 7 and 7plus. Which team will be crowned Australia’s best home cooks? 

MKR is produced by ITV Studios Australia for the Seven Network.

Premieres after the Commonwealth Games on Channel 7 and 7plus

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Face to Face with Sanda Mesic

By SEVEN, Seven West Media

Sanda Mesic, Sales Coordinator from Brisbane, shares what excites her most about working at Seven, as well as the content she is most looking forward to hitting Seven’s screens!

Q1. Tell us about your journey into the media industry?

I came straight out of university to join Seven as a Sales Coordinator. It was such an exciting experience to have only just finished my degree and be able to take an opportunity to work within the field and get real world experience. I have only been with Seven for about a year and a half and have already learnt so much. I’ve been lucky enough to not only work in such a vibrant industry, but alongside some amazing people that I know will be in my life for a very long time. 

Q2. What excites you most about working at Seven?

I think the most exciting thing about working at Seven is how rewarding it is. Whether this means excelling in your role and making wonderful achievements, celebrating others, or even just being recognised for something small. The team I work with play a huge part in recognising and rewarding good work, so it’s easy to look forward to coming into the office when they’re around.

Q3. With a line-up of great content still to hit Seven’s screens, what programs are you most excited about?

I am definitely most excited about Kitchen Nightmares and Australian Idol! To this day I will sit and watch old audition videos for Australian Idol, as well as old Kitchen Nightmares episodes. It’s just good TV, and great entertainment value. I can’t wait to sit back with my family and enjoy the content when it comes to the screens.

Q4. Are there any ad campaigns (any format) you’ve seen recently that have particularly stood out to you and why?

At the moment, my favourite ad would have to be the Airbnb Bonnie & Clyde ad campaign. It shows an older couple on their ‘baecation’ with Airbnb, along with Jay Z’s “All I Need In This Life” playing. Everything about it just puts a smile on my face. #Goals

Q5. If you could only eat one food for the rest of your life, what would it be and why?

This is a tough question to answer, being that I am such a big foodie. I have a Bosnian background, so the traditional food will always be what I’m craving. I would have to say one of the many Bosnian meals my mum makes. Mum’s food is life!

Majella Wiemers joins Seven

By 7plus, Case Studies, SEVEN, Seven West Media

The Seven Network today announced the appointment of Majella Wiemers to the new role of Head of Entertainment.

Reporting to Seven’s Director of Production, Andrew Backwell, Ms Wiemers will join Seven later this year and will be responsible for the network’s leading slate of entertainment programs, including The Voice, Australian Idol and AGT.

Ms Wiemers joins Seven from ITV Studios Australia, where she has been Head of Entertainment since March 2018. Her resume also includes senior roles at Endemol Shine Australia, Nine Network, Network 10 and Southern Star.

Mr Backwell said: “I’ve known and worked with Majella for many years, and I’m delighted that she is joining the team at Seven. She is one of the best television production executives in Australia and is a great addition to our network.”

Ms Wiemers said: “I am so excited to be returning to a network and in particular, the Seven Network – leaders in entertainment. I cannot wait to bring all my skills across all facets of production to this role and to Seven.”

Queensland born, Ms Wiemers began her television career as a news and current affairs reporter and presenter, and producer working on programs such as Today, A Current Affair, Sunday, RPA and Getaway.

Her credits include The Voice, Operation Live, Beat The Chasers, This Is Your Life, Shark Tank, Love Island, This Time Next Year, Last Chance Surgery, Embarrassing Bodies Down Under, The Cube and The Great Australian Spelling Bee.

7NEWS Spotlight: Strictly Ballroom – The Encore

By 7plus, Case Studies, SEVEN, Seven West Media

Sonia Kruger and cast bring back the hit movie’s magic

Love is in the air again when Sonia Kruger reunites with her Strictly Ballroom co-stars, 30 years after the movie made her a star.

Recreating scenes from the sequinned spectacular, revisiting original sets and reuniting its lead actors, Tara Morice and Paul Mercurio, Kruger pops open the champagne to host a dazzling 7NEWS Spotlight special – Strictly Ballroom – The Encore – this Sunday at 7.00pm on Channel 7 and 7plus.

Fans of Baz Luhrmann’s directorial debut will be wowed by the reunion three decades after it took the Cannes Film Festival by storm and inspired a new generation to take up the beloved art of ballroom dancing.

Kruger and company watch the film together for the first time since its Australian premiere in 1992, revealing saucy set secrets and how her role as dancer Tina Sparkle saw her quit her “real” job and begin her own career in showbiz.

The Gold Logie-nominated presenter talks to Mercurio and Morice about the impact the movie had on their lives, returning to Granville Town Hall where pop icon John Paul Young performs the film’s chart-topping anthem in a fabulous feathered finale.

The movie has been digitally remastered in 4K quality for the anniversary of this celebration of Aussie suburbia, which encouraged its audience to embrace life – and all its quirks – to the full.

Join in this magical dance down memory lane and recapture the big screen sparkle which won over the world.

7NEWS Spotlight

This Sunday, 7.00pm on Channel 7 and 7plus

New arrivals set to rock the Bay

By 7plus, Case Studies, SEVEN, Seven West Media

A blast from the past on Australia’s #1 drama

It’s music to Felicity’s (Jacqui Purvis) ears when four of her nearest and dearest friends turn up at her doorstep tonight on Australia’s #1 drama, Home and Away, from 7.00pm on Channel 7 and 7plus.

Bandmates Bob (Rob Mallett), Eden (Stephanie Panozzo), Remi (Adam Rowland) and Kirby (Angelina Thomson) – otherwise known as ‘Lyrik’ – arrive in Summer Bay with a bang, surprising an unsuspecting Felicity and Tane (Ethan Browne) with a kerbside concert outside the Parata house. 

While Felicity is over the moon to be reunited with her city-slicker mates, a confused Tane is not sure what to make of the grand entrance, let alone the traveling musicians taking over his house. 

While they may all sing the same tune, it quickly becomes apparent that harmony within the band is wearing thin, and the cracks in Lyrik’s friendly front begin to show.

Keyboardist and soulful songwriter, Kirby, is in a rocky relationship with Bob, the band’s head-strong lead singer. Bob has big plans for the band and doesn’t think the sleepy seaside community of Summer Bay is deserving of their music. Eden and Remi are the best of friends but make a sport of teasing each other. Eden is Lyrik’s bass player and proud wild-child, while Remi takes his place as Lyrik’s loveable larrikin and groovy guitarist.

Next week, in an attempt to relaunch Salt, newly united business partners Felicity and Mackenzie (Emily Weir) plan for the bar’s first ever live band night headlined by Lyrik. 

But as the band prepares to take Summer Bay by storm, it becomes clear that not everyone is as thrilled with Lyrik’s arrival, including a startled Cash (Nicholas Cartwright) who is gob-smacked to see a face from his past. Does the Bay’s resident cop share a secret connection with one of Lyrik’s members?

Tune in to see how Lyrik settle in to life in the Bay as they hit the high notes and ruffle a few feathers along the way. 

Home and Away

Monday to Thursday 7.00pm on Channel 7 and 7plus

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Face to Face with Lisa Norling

By SEVEN, Seven West Media

Having worked in both the Sydney and Adelaide markets, with experience spanning across a range of networks, mediums and campaign budgets, Senior Sales Executive, Lisa Norling, shares her career so far in the media industry.

Q1. Tell us about your career so far in the industry?

I started off in 2017 as a Sales Executive for the SBS Adelaide team. In this role I was able to work across TV (metro and regional), digital and in-language radio; really rounding out my experience across different mediums.

I was nominated for Media i SA Sales Team of the Year, and I received a few nominations for SA Digital Salesperson of the Year, which was fantastic! I moved over to the SBS Sydney team as a Senior Sales Executive in 2020, where I worked on IPG Mediabrands.

I joined Seven in February 2021. Having experience in working across different networks, mediums and markets, I’ve had the opportunity to work across a lot of different brands and campaigns – big and small – which has really honed my sales skills.  

Q2. What excites you most about working at Seven?

It’s exciting to see how a big network does things – I’m loving the team and there’s always something new to learn.

Q3. What does a typical working day look like in your role?

I work quite closely with agency stakeholders to help manage campaigns, find solutions, and build relationships. Most of this occurs over phone and email, but I do love trying to get out and see people in person.

Q4. Having come from Adelaide and now working in Sydney, are there any nuances you have noticed between the markets?

Life in Sydney is more fast paced, for sure! There are bigger budgets, more resources, and more opportunities here, so it’s an exciting place to work in media. However, there are perks to being in a smaller market, like Adelaide. It’s much easier to make your mark and be more involved in decision-making. It’s easier to forge deep relationships with agencies and clients with smaller teams and inherently, less staff turnover.

Q5. What do you get up to in your spare time?

I spend my spare time curating my ever-expanding wardrobe (AKA online shopping), I love a good Barry’s Bootcamp fitness class; and like every other person in media, I love unwinding with a cold bevvie!

Longines Global Champions Tour takes centre stage

By 7plus, 7SPORT, SEVEN, Seven West Media, SPORT

World’s best show jumping tour, live and free on 7plus

The world’s most dynamic equestrian sports series – the Longines Global Champions Tour – has found a new home on the Seven Network, with every event until the end of the 2024 season set to be live, free and in HD* on 7plus.

Streamed live from the most iconic and picturesque locations in the world, the Longines Global Champions Tour is the pinnacle of show jumping events and brings together the top ranked show jumpers in the world to compete in prestigious locations for unprecedented prize money.

Beginning with the most iconic location on the Champions Tour calendar, the Paris individual and teams events will occur over three days from tomorrow, Saturday 25 June at 2.15am, live and free on 7plus, and will be available for streaming on demand following the event.

Headlined by Australian Olympian Edwina Tops-Alexander, the Paris event will see the world’s best take to the course in front of the Eiffel Tower.

“As Your Home of Sport, we are rapt to deliver the Longines Global Champions Tour to Seven’s vast and highly engaged audience on 7plus.

Seven’s comprehensive coverage of the Champions Tour will allow viewers to immerse themselves in the incredible world of show jumping, while unashamedly getting behind Australia’s very own Edwina Tops-Alexander as she takes to the course.”

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport, Seven Network

Seven is #1 in 2022

By 7plus, SEVEN, Seven West Media

#1 in total TV, #1 in broadcast

As the halfway point of 2022 draws closer, the Seven Network leads the national television market, ranking #1 in both audience share and revenue share.

Nationally, Seven is the #1 network in total people (television survey year to 18 June 2022), #1 in 25 to 54s and #1 in 16 to 39s. It is also a dominant #1 across all age groups in regional markets.

In the capital cities, Seven is #1 in total people so far this survey year and the only commercial network that has increased its audience shares in total people, 25 to 54s and 16 to 39s.

Seven’s 7plus is #1 nationally, with a 45% share of the commercial free-to-air BVOD market in 2021-22 and more than 12.5 million registered, verified users.

The success of Seven’s broadcast and BVOD content means it is well positioned to capture the #1 position in terms of advertising revenue across the 2021-22 financial year.

“The acquisition of Prime has made Seven the undisputed leader in total TV nationally, giving clients access to the #1 position in all demos. We are #1 in broadcast and 7plus is the fastest growing BVOD service in Australia.”

James Warburton, Managing Director and Chief Executive Officer, Seven West Media

Mr Warburton called on the television industry to start releasing daily combined broadcast and BVOD data.

“For more than two decades, our industry audience data has not changed with the times and has ignored the fundamental shift in the way people are watching TV. Linear overnight viewing numbers are our smallest numbers, yet we keep sending them out every day,” he said.

“All networks need to greenlight the addition of BVOD viewing to the overnight linear viewing numbers to create an industry-wide daily total TV report. The seven-day total TV data sent out each day by OzTAM is great for telling the catch-up viewing story over the previous week, but it is not enough. We are capturing overnight BVOD viewing data and we should be providing that information publicly.

“It makes no sense to hide overnight BVOD viewing information from public gaze. As an industry, we need to be celebrating our success and the strength of free-to-air TV across all platforms.”

Mr Warburton predicted Seven would maintain its #1 position in total TV across the rest of 2022 thanks to a strong line up of content, including the 2022 Commonwealth Games, which kick off on 28 July.

Seven’s exclusive and free coverage of the Commonwealth Games will include 196 hours of live curated content across Channel 7 and 7mate, plus up to 30 live and replay channels on 7plus. It is predicted to reach 15 million Australians in 11 days across all screens.

“The Commonwealth Games will be a huge total TV event this year, with all the sport Australians love to watch in prime time every single day, plus great content across the day. Our hosting team led by Bruce McAvaney will deliver what promises to be the country’s second biggest ever broadcast and digital event following Seven’s award-winning coverage of the Olympic Games Tokyo 2020.”

James Warburton, Managing Director and Chief Executive Officer, Seven West Media

After the Commonwealth Games, Seven will launch the strongest slate of content of any TV network for the second half of 2022, including the return of Australia’s most loved cooking show – MKR – with Nigella Lawson and Manu Feildel, and the new season of AGT with superstar judges David Walliams, Alesha Dixon, Kate Ritchie and Shane Jacobson.

Australia’s #1 news service 7NEWS, #1 breakfast program Sunrise, #1 morning TV program The Morning Show, #1 game show The Chase Australia, #1 drama series Home and Away and #1 lifestyle program Better Homes and Gardens will remain dominant across the rest of the year.

The second half also includes the AFL Final Series, Supercars Bathurst 1000, horse racing, the new season of Farmer Wants A Wife, Kitchen Nightmares, This Is Your Life and The Best and Worst of Red Faces.

Seven has already revealed some big new shows for 2023 including a local version of the world’s most exciting new TV format, Million Dollar Island, hosted by Ant Middleton; season two of the acclaimed Australian drama series RFDS; and the highly anticipated return of Australian Idol – with more to come.

Seven’s Chief Content Officer, Entertainment Programming, Angus Ross, said: “Our schedule for the back half is the strongest we have ever had – with an amazing combination of the best entertainment, sport, news and drama – and we have big plans and big shows for 2023, including several new shows we haven’t announced yet.

“Seven is clearly #1 so far in 2022 and we are going to make sure we take the crown for the full year, again.”

Seven Chief Revenue Officer, Kurt Burnette, said: “Seven’s momentum and growth in reach and audience continues nationally across all screens and in the capital cities, regional Australia and digital. We are seeing strong demand from clients, particularly in terms of utilising 7REDiQ, our market-leading customer data platform to access the 12.5 million registered, verified users of 7plus to create actionable insights.  

“We are also seeing unprecedented interest in the next wave of content that will be broadcast and streamed into Australian homes, including the Commonwealth Games, MKR, AGT, Australian Idol and Million Dollar Island. These will be huge audience moments that will deliver high engagement, high impact and proven results for brands.

“As we head into a new financial year, there has been no better time for advertisers to use the power of total TV and the certainty offered by the national market leader – Seven,” he said.

Face to Face with Padraig Stone

By SEVEN, Seven West Media

Padraig Stone has been with Seven for five months as a Sales Coordinator, all while finishing his Bachelor of Business and Marketing at Queensland University of Technology. He shares how he has found the industry so far and what he gets up to in his spare time – when he has a moment between working and studying!.

Q1. Tell us about your journey into the media industry?

I didn’t know too much about the media sales industry before starting here, so I never saw it as an option when thinking about a career. A friend of mine told me about the position opening at Seven, and immediately I was intrigued at the possibility of working for such a reputable and respected company. I applied for the role and here I am today!  

Q2. What excites you most about your role as a Sales Coordinator at Seven?

As cliché as it sounds, the best part about this role is the people around me. Coming into the job knowing nothing about the industry or the practices, the team has not only made me feel welcome but have done so much to ensure that I have the best possible chance to exceed. It’s such a great feeling going to work each day when you know you have great people around you.

Q3. What does a typical day look like in your role?

My day usually consists of the implementation and management of client’s advertising campaigns as well as assisting my team with responding to client briefs. These responses can take on so many different forms – from linear TV broadcasts to digital integrations – which always ensures no two days are the same!

Q4. What upcoming Seven show are you most looking forward to watching this year?

I grew up loving Kitchen Nightmares, so I’m really excited for our local adaptation of this! To me, the show is the perfect mix of comedy and drama and I think it’s going to be must-watch TV.

Q5. Outside of work, what keeps you busy?

Currently I am in my last semester of university studying marketing and finance, so between that and my job here at Seven, I don’t have a whole lot of free time! However, when I do get a break, I’ll most likely be doing something basketball related. Whether it’s watching, training, or playing the game, I have never been able to get enough of the sport and will play any chance I get.

7Interactive takes flight

By 7plus, Case Studies, SEVEN, Seven West Media

TikTok and Volvo report strong results with Seven

Leading global brands TikTok and Volvo have partnered with Seven West Media’s innovative new ad product, 7Interactive, to deliver dynamic, highly engaging full-screen immersive ad experiences on connected TV sets.

Announced last year, 7Interactive is part of Seven’s Enhanced Advertiser and Viewer Experience (E.A.V.E.) and gives advertisers the ability to invite viewers to explore additional branded content through the biggest screen in the home. 

Without disrupting the viewing experience, 7Interactive enables people to control the commercial content they consume on 7plus and maximises engagement with advertisers’ branded content.

TikTok:

7Interactive was a core element of TikTok’s “You Have To See It” brand campaign which featured the Mystery Apartment Girl television commercial.

The campaign prompted 7plus viewers with a question based on something that happened in the content piece, offering audiences the opportunity to engage with TikTok by selecting the right answer using their remote control. Viewers were encouraged to access or download the TikTok app and watch further content.

TikTok Director of Global Marketing, AUNZ, Serena Leith, said: “As the first ever partner in Australia to use the 7Interactive placements, we were able to drive engagement by asking viewers a trivia-style question about the story being told in the brand creative, re-enforcing our entertainment message and piquing even further interest in the compelling story we shared on Seven.”

Becky McMillan, Account Director at TikTok’s media agency, Zenith Australia, said: “The focus of our summer brand campaign was to expose new audiences to the variety of content available on TikTok. Through Seven’s broad audience and reach, we were able to prove a latent interest in our content through a new engagement format. Seven’s interactive ad performed at twice the benchmarked engagement rate, demonstrating 7Interactive has the potential to drive greater engagement with the right content.”

Watch example TikTok 7Interactive content here.

Volvo:

Volvo Car Australia used Seven’s new ad product to promote the launch of its updated luxury XC60 mid-sized SUV.

7Interactive allowed 7plus viewers to explore the features and benefits of the car using their remote control, with the aim of convincing them to visit a Volvo dealership for a test drive.

Volvo Car Australia Marketing Communications Manager, Garth Dawson, said: “7Interactive enabled viewers to be more aware of the recently updated Volvo XC60 and gain a deeper knowledge of its product features, such as the next generation infotainment system, intelligent design and Plug-in Hybrid availability. Volvo are pleased that the placement could repurpose existing video assets, resulting with an interaction rate well above benchmark. This contributed to the dealer network over-achieving their XC60 sales target.”

Jade Tainturier, Associate Director at Volvo’s media agency, Mindshare, said: “At Mindshare we’re committed to driving Good Growth for our clients and the innovative 7Interactive format enabled us to do that. Not only did it deliver Volvo’s message through a beautiful TV commercial, but it also brought a new level of interactivity by simultaneously showcasing the highlights of the updated XC60 model. The 7Interactive placement delivered a higher interaction rate than what we would usually expect with a video-only format, demonstrating that the audience was keen to interact with the brand and discover more about the product.”

Watch example Volvo 7Interactive content here.

Seven West Media National Sales Director of Digital, Nicole Bence, said: “We’re delighted that TikTok and Volvo have achieved strong results from 7Interactive, which is the first ad solution of its kind in Australia.

“As connected TV viewer adoption continues to grow, Seven is leading the Australian market in giving brands interactive ad solutions that take real-time addressability and personalisation to the next level.

7Interactive provides an easy way for brands to transform new and existing assets into rich, dynamic ads, without disrupting the viewer or content experience. It enables advertisers to seamlessly champion products or services in a premium environment to deeply engaged audiences, which lifts viewers’ brand consideration and purchase intent,” she said.

Viewing on connected TVs accounts for over 70% of the content watched on 7plus. With more than 12.5 million registered, verified users, 7plus provides marketers with unparalleled market-leading insights into audience attention and engagement via the 7REDiQ platform. 

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