Seven’s Adelaide Test day one reaches 4.03 million
Australians flocked to the Seven Network yesterday for day one of the Second Test, with the live and free coverage reaching 4.03 million people and peaking at 1.43 million.
With the Aussies well on top by stumps with 2-221 following gutsy performances at the crease by David Warner and Marnus Labuschagne, Seven recorded an average audience of 1.15 million viewers nationally for yesterday’s third session and 787,000 in the capital cities.
The second session had 858,000 viewers nationally and 583,000 in the capital cities, while 650,000 viewers nationally tuned in for the first session and 426,000 in the capital cities. All sessions dominated their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people. Seven delivered 75% of the Ashes broadcast audience across the capital cities and regional markets on a frustrating first day for the Poms, with Seven recording a capital-city share of 48.3% in total people and 46.4% in 25 to 54s from 6pm to midnight.