7REDiQ is the audience intelligence to power your campaigns. Meaningful insights underpinned by cultural understanding. Because that’s when the magic happens.
Data available to advertisers is shifting away from 3PD & Cookies, and into creating genuine and authentic audience identity and understanding. It means it’s more important than ever to work with content owners who have a focus on quality data capture and verification fused with first party audience intelligence.
Identify High Value Audiences
We use first party login data to identify and target key ages or life stages with your product to ensure relevancy.
Enrich with 7Fusion
Gain better understanding of what audiences are doing, thinking and feeling by overlaying data with content consumption. Cultural understanding comes to life.
Target with Precision
Unlock the power of deterministic data – including lifestyle, location and spending habits – to complete the picture and truly hit the mark.
Plug & Play Your Way
BYOD – Bring Your Own Data to match with our CRM to amplify or exclude audiences and drive the efficiencies and outcomes you want. It’s your choice.
Seven is unashamedly audience centric. And at the heart of every audience is the content they love. It’s the stories they connect with, the news that gets them talking, and all the moments that matter. However big or small those moments are, they matter to them. One person, or an entire population. The 7REDiQ team is here to bring you closer to them.
SWM ID and our Data Partners
The SWM ID is our 100% verified first party data asset powering our new Customer Data Platform.
Built and enriched by Australia’s most viewed digital events ranging from this year’s record breaking Big Brother season, to daily habits like consistent BVOD leader Home and Away or live streaming obsession Sunrise, to some of Australian greatest sporting moments.
7REDiQ prioritises real world audience truths over inferred behaviours. A technology platform that amalgamates 1st, 2nd and 3rd party data and brings it to life to provide our clients’ businesses – and our own – with actionable insights for better results.
Take a look at what 7REDiQ can do for you.