Australia’s #1 commercial BVOD platform’s sizzling line-up
The Seven Network’s rapidly growing 7plus platform will launch its biggest ever line-up of summer content, asserting its position as Australia’s #1 commercial free-to-air BVOD service.
The line-up includes the highly acclaimed Grey’s Anatomy spin-off Station 19, Ally McBeal, Dawson’s Creek, 90210 and The Big C, plus homegrown shows including Home and Away, Better Homes and Gardens and Channel 7’s new tentpole smash hit Holey Moley, which tees off early next year.
7plus will also present a series of “Collections” to reach different audiences, including Summer Movies, Leading Ladies, Bingeworthy Boxsets, Premium Dramas and Aussie Classics.
With the BVOD market showing strong growth this year, 7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of SAS Australia, Big Brother, Home and Away and a deep library of classic content.
So far in calendar year 2020, 7plus leads with a 41.5% commercial free-to-air BVOD share, ahead of 9Now on 41.3% and 10play on 17.2%. For the survey year to date (including Easter), 7plus has a 42.5% share, followed by 9Now on 40.3% and 10play on 17.2%*.
7plus has been the star performer in the BVOD world this year and now is the perfect time to introduce a deep and compelling line-up of new and classic content for the 2020-21 summer.Gereurd Roberts, Seven West Media’s Chief Digital Officer
Summer of Streaming with 7plus