Australia's largest audience company is also one of the leading live event producers in the country.

RED Live has successfully created, produced and partnered many world class events across all areas of live entertainment including: lifestyle, music, theatre, business and sport.

Using the scale and power of Seven West Media assets reaching 20.3 million Australians every month, RED Live can create success for its partners to promote an event.

Our current portfolio of events includes: The Royal Edinburgh Military Tattoo Melbourne, Better Homes and Gardens Live, MKR Holden Gourmet Road Trip, Dynamo’s Seeing is Believing tour and Jessica Mauboy All the Hits Live tour.


X Games


Seven and ESPN to bring the X Games to Australia for the first time!

ESPN and Seven West Media have joined together to collaborate on bringing X Games to Sydney Olympic Park, Australia (Friday October 19th – Sunday October 21st 2018).

ESPN, the world’s leading action sports content provider and creator of the X Games, has reached an agreement with Seven West Media - Australia’s number one audience company - to host X Games Sydney, the first ever Australian X Games.

Produced by Red Live, the Live events division of Seven West Media, X Games Sydney will be showcasing action sport athletes and youth culture to our own country and the world with a distinctly Australian flavour.

X Games Sydney will be comprised of Skateboard, BMX and Moto X categories, with competitions across multiple disciplines (e.g. Big Air, Street, Freestyle, etc.). Music, art and an “X Fest” festival activation, which have become features of the events globally will bring Sydney’s Olympic Park to life. X Games Sydney will demo e-sports to reflect its growing popularity and its integral part in Seven West Media’s millennial audience strategy.

For more information, please visit:




Women in Sport Awards

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The Women's Health Magazine Women in Sport Awards were back for their 7th year to celebrate the past 12 months of Australian Women in Sport.

From creative concept development through to event production, RED Live successfully delivered the 'best event yet' for Women's Health Magazine.

Held on the 18th of October this year at Sydney's new International Convention Centre, The Women’' Health Magazine Women in Sport Awards grabbed headlines across all the print and digital papers including the SMH who were calling the night - the 'national sports awards for women'.

200 of Australia's female Sporting elite guests joined MC Mark Beretta to celebrate 9 awards including 'Moment of the year' and a ‘Hall of Fame’ inductee. 

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Girlfriend Model Search

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RED Live partnered with Girlfriend Magazine to successfully deliver the Girlfriend Model Search Roadshow events across Sydney, Melbourne, Adelaide, Perth and Brisbane this July.

Girlfriend and Priceline Pharmacy along with CHIC Management were scouting the country looking for healthy, confident girls who have what it takes to be the next “it girl” and got to meet over 2000 + amazing girls over the 5 week event.

Girls were kept entertained with a Priceline sampling activation, live MC on stage with games and heaps of prize give-aways.

Girlfriend Model Search has launched the careers of some of the biggest names in the industry, so if you want be the next Sam Harris, this is the comp for you!

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MKR Holden Trax Tour

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Back by popular demand – the MKR Holden Gourmet Road Trip was back for a 2nd year as the MKR Holden Trax Tour.

Once again, from initial conception stage taking on learnings from 2016 through to event activation and post event reporting, RED Live successfully ran the event from start to finish.

This year there were 5 event across Sydney, Melbourne, Brisbane, Adelaide and Perth from Thursday through to Sunday in each location with MKR talent signing autographs, meeting fans and cooking up the winning dish from Holden MKR Container Kitchen challenge episode – Lamb with mushie peas and onion rings.

Over 5,000 samples were handed out, there was a flat-lay Instagram competition for people to enter and win instant prizes as well as a photo booth keeping everyone entertained.

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MKR Holden Gourmet Road Trip


RED Live successfully produced the MKR Holden Gourmet Road Trip event through Brisbane, Sydney and Melbourne from initial conception stage through to event activation and post event reporting. Working with Holden, the aim was to provide creative event ideas and solutions to assist in achieving the set objectives. These objectives were provided by Holden whilst RED Live ensured the MKR brand was maintained.

At each of the 10 MKR Holden Gourmet Road Trip events, there was talent from the show meeting & greeting excited fans including; Cookie & Chris from Newcastle, Tasia & Gracia from Victoria, the Italians Martino & Luciano and best friends Roise & Paige from Adelaide. There was bright and bold bunting, signage and banners communicating the event with two MKR Holden Gourmet Road Trip branded Holden Trax at the centre of the event. Close to 6,000 delicious sample recipes from the show were handed out to the crowd over the 7 week activation period including the famous Chicken Shawarma with flatbread and hummus Rosie & Paige cooked in the Redemption Round. 


Beautiful : The Carole King Musical


Seven Network and RED Live partnered with Michael Cassel Group's production of the Broadway hit Beautiful: The Carole King Musical.

Using the power of  Seven West Media assets, people and content capabilities to deliver maximum success and exposure for our partner.   

BEAUTIFUL is the inspiring true story of King's journey from school girl to superstar; from her relationship with husband and song-writing partner Gerry Goffin, their close friendship and playful rivalry with fellow song-writing duo Barry Mann and Cynthia Weil, to her remarkable rise to stardom.

Along the way, she became one of the most successful solo artists in popular music history, with countless classics such as (You Make Me Feel Like) A Natural Woman, I Feel The Earth Move, Take Good Care of My Baby,...

BEAUTIFUL is playing at Her Majesty’s Theatre Melbourne until 1 July 2018.

To buy tickets today, please visit: 

Priscilla Queen of the Desert The Musical


Seven Network and RED Live partnered with Michael Cassel Group's production of the 10th anniversary tour of Priscilla Queen of the Desert The Musical.

Based on the Oscar-winning Australian film starring Hugo Weaving, Guy Pearce and Terence Stamp, PRISCILLA is the hilarious adventure of three friends who hop aboard a battered old bus bound for Alice Springs to put on the show of a lifetime. The iconic hit musical has more glitter than ever, featuring a dazzling array of more than 500 award-winning costumes, 200 headdresses and a non- stop parade of dance-floor classics including IT’S RAINING MEN, I WILL SURVIVE, I LOVE THE NIGHTLIFE, FINALLY, and many more.

PRISCILLA is playing at the Regent Theatre Melbourne until 5 May and performances will start at Capitol Theatre Sydney from 13 May 2018.  

To buy tickets today, please visit

Mrs. Brown's Boys Live


RED Live and Seven have partnered with Mrs. Brown's Boys to present the Live stage show 'For the Love of Mrs. Brown'.

For the Love of Mrs. Brown is the latest production of the side-splitting series written by and starring Brendan O'Carroll and will be touring Australia in 2018.  

This brand new hilarious show sees Agnes looking for love using D’Internet, Cathy thinks plastic surgery might be the answer to getting that ring on her finger, Dermot realises he may need to step it up with the romance to keep his marriage fresh, even grand dad has found love!

Voted as the Best British Sitcom of the 21st century by the Radio Times in the UK, Mrs. Brown’s Boys will perform live, their brand new show in Sydney, Melbourne, Brisbane, Perth, Adelaide and Newcastle.

Book now at Ticketek.

For more information, please visit


Jessica Mauboy


All The Hits Live  saw singer-songwriter Jessica Mauboy perform hit songs spanning her 10 year career.  This was Jessica’s first headline tour since her hugely successful To The End of The Earth Tour in 2013 / 2014.

As one of Australia's most exceptional entertainers, Jessica has earned praise and admiration during her time in the spotlight, delivering multiple hit singles and albums, 17 ARIA Award nominations, 2 ARIA Awards as well as performing for Barack Obama and Oprah Winfrey!

All The Hits Live featured tracks from her new #1 ARIA album, SONGS FROM THE ORIGINAL TV SERIES, THE SECRET DAUGHTER, which includes 'Wake Me Up', 'Risk It', 'It Must Have Been Love', 'Flame Trees' & 'Better Be Home Soon', plus songs from the hugely successful movie - The Sapphires as well as all of her greatest hits from the last 10 years.

Better Homes and Gardens LIVE

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RED Live, in partnership with Reed Exhibitions, brought Australia’s favourite magazine and TV show to life.  Held over 3 days, Better Homes and Gardens Live was the perfect mix of inspiration, education, surprises, entertainment and fun.

Better Homes and Gardens Live showcased the talent and content from the iconic brand to create an interactive experience for every generation to enjoy. With everything from cooking and craft, to gardening and building gadgets on offer, this year Better Homes and Gardens Live had all you could ever dream of under one roof.

The event was held in Sydney from September 16 – 18, 2016 at the Sydney Showground Sydney Olympic Park and in Melbourne from 14-16 October at the Melbourne Convention an Exhibition Centre.

For more information, please visit: 

RED Live specialises in live content creation, producing amazing consumer experiences and bringing them to life.

The Royal Edinburgh Military Tattoo


RED Live produced The Royal Edinburgh Military Tattoo at Etihad Stadium, Melbourne in February 2016. Characterised by a unique blend of military ceremony, music and entertainment, The Royal Edinburgh Military Tattoo is one of the most famous events in the world. A record breaking 5 sold out shows and over 155,000 tickets sold, makes it the most successful event to ever play at Etihad Stadium.

Over 1200 performers from around the globe made their way to Melbourne for a breathtaking performance that defines spectacular. At the heart of The Royal Edinburgh Military Tattoo was the magnificent Massed Pipes and Drums of Scotland’s famous regiments, who performed in front of an extraordinary, life-size replica of the Edinburgh Castle façade.

The grand finale drew together the entire cast of more than 1200 for that international song of love and friendship, Auld Lang Syne. The Lone Piper, stood high on the castle ramparts, bringing the event to a poignant conclusion, leaving memories that will be treasured forever.

For more information of the show, please visit:

Previous Seasons/Tours

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For Further Information

Contact Cassandra Mitchell