Award winning campaign
Last updated 18 December 2014


The Priceline ‘You Beauty’ campaign seeks to recognise and celebrate the cultural diversity of Australian women.

Featuring inspirational, identifiable and beautiful talent ambassadors, of different ethnic backgrounds, the multi-platform campaign looked to explore what it is that makes Australian women beautiful inside and out.

By connecting and speaking to women of all ages and backgrounds the campaign enhances the brand positioning that Priceline cares for all Australian Women.

Both media and marketing targets were achieved.

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Campaign by RED

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