Why Seven West Media

Seven West Media (SWM) is Australia’s leading audience company delivering content to over 20 million people a month.

Four areas underpin the focus for the future;

1. Producing brilliant content

2. Evolving distribution channels

3. Driving a measurement system tracking content across device & platform

4. Optimising our trading process

SWM’s Destination 2020 strategy ensures we are ahead of the game, constantly embracing and thriving in new environments. In the last 18 months alone, we have launched PLUS7 Live, multiple sporting apps, racing.com channel and formed partnerships with social media giants facebook, Twitter, YouTube and Tumblr. Not to mention our first foray into subscription television - Presto and community based social network platform - Nabo.

SWM is driven by collaboration and innovation and testament to this SWM’s award gallery:

  • 2016 Shortlist B&T Media Brand of the Year
  • 2015 Winner B&T Sales Team of the Year
  • 2015 Winner Spark APAC, Most Innovative Technology & Most Improved offering by media owner
  • 2015 Commendation Live Streaming Prize, Videonet Connected TV Awards
  • 2014 Winner  AMI Awards & MFA Awards
  • 2014 Winner Adnews “Network of the Year” Award
  • 2014 Winner Gold, Silver & Bronze Promax Award
  • 2014 Winner Mumbrella Innovation Award
  • 2013 Winner Adnews “Media Brand of the Year” Award
  • 2013, 2012, 2011 Red #1 Integration Team
  • 2013, 2012, 2011 Mediai Sales Team of the Year nomination, three finalists and one winner

About Seven West Media

Seven West Media is the leading, listed national multi-platform media business in Australia. We comprise of the Seven Network, the leading free to air television and live streaming network; Pacific Magazines, one of the country's largest magazine publishers; Yahoo7 one of the nation’s most successful digital platforms, as well as Western Australia's leading newspaper, The West Australian and associated WA regional newspapers and radio stations.

Seven West Media was created through the acquisition of Seven Media Group by West Australian Newspapers Holdings Limited (WAN) as approved by WAN shareholders on 11 April 2011.

About The Seven Network

  • Seven is Australia's leading Free-to-Air television network for total viewers, 16-39s, 18-49s and 25-54s in prime time on primary channels across the current 2016 television season
  • Commercial networks in each metro city and regional Queensland
  • Multichannels include 7TWO, 7mate and most recent channel 7flix, launched 28th February 2016. 7TWO is number 1 for total viewers in prime time on digital channels across the current 2016 television season
  • Launched 7Live - a live streaming service of three commercial channels on 3rd November 2015
  • Seven holds the market leadership position for the eighteenth consecutive half, with revenue market share @ 40% for FY15
  • Regional affiliates broadcasting Seven content in VIC, NSW and WA
  • Seven deliver clients' advertising in multiple formats which include TVCs, Pre-rolls, billboards, break engagers, product placement, advertorials, display ads, 7Sync and social media opportunities 

About Pacific Magazines

  • Pacific Magazines is one of Australia's largest magazine publisher with over 25 publications
  • Leading titles include Better Homes and Gardens, New Idea, Who, marie claire, Women's Health and Home Beautiful
  • New websites launched for major mastheads in 2016
  • Readership base of 6.7 million a month
  • Ad formats include: full page and broken space adverts, inserts, advertorials, tip-ons, bounce back cards and custom solutions
  • Event integration and ad production available

About The West Australian

  • Driving the daily news agenda across the state. The West Australian is WA's highest selling and best-read newspaper. 
  • thewest.com.au: the No 1 WA online news site.
  • The West Regional Newspaper Group: 20 regional publications connecting with local communities across the regional WA market.
  • Redwave Media: Regional radio network with coverage across WA’s regional cities, towns and mine-sites.
  • Quokka:  WA’s largest dedicated classifieds newspaper with an extended online site.
  • WA Publishers: A range of specialty publications tailored to the resources sector as well as lifestyle interests - food & wine, travel and bridal categories.

About Yahoo7

  • Yahoo7 is a leading platform for online TV and Magazine content
  • Yahoo7's platforms include News, TV, Finance, Sport, Lifestyle, Entertainment, Travel, Flickr, Tumblr, Yahoo7 Mail and Yahoo7 Search
  • PLUS7 is SWM's catch up & live streaming service. PLUS7 catch-up streams have increased by over 50% year on year and is now used by over 2.6 million people every month

Other Partnerships

 

Source: Seven reach based on TV OzTAM (Metro) + RegTAM (Regional) combined for Network National Estimate based on 1 minute reach (0200-2600), total individuals, average monthly Jan-Oct 2016. Pacific Magazines and The West Australian/thewest.com.au /The Sunday
Times/PerthNow: emmaTM conducted by Ipsos MediaCT, 12 months ending September 2016, People 14+. Nielsen Digital Ratings Monthly (SWM Digital / Yahoo7 unduplicated) September 2016, People 14+


 

Where do I start?

Our dedicated, award winning sales team is the best in the industry.  They will work with you to identify your campaign objectives, target audience and the most suitable brands and platforms you should advertise on to get the most out of your advertising dollar.